HerCut for Your Curly Haircut - Behind the Brand
It Was About The Hair. Now It's About The Curly Cut.
Some ideas have the power to change an industry. HerCut is one of them. It's an idea born in that happy place where women feel pretty and pampered, where they feel good: the salon.
Bob Salem, a beauty industry marketing maven, broke away from the big guys, tired of working on the same old haircare concepts and products. He was driven to create new categories, discover new frontiers, and improve the way products perform and how consumers shop. Salem's vision took him beyond the products out there today, and toward what didn't yet exist.
What existed was all about the hair, with products organized by hair type and style. Salem broke that mold. He spent years hanging out with hair stylists. He saw that hair is its best right after a perfect cut, as a woman sails confidently out the salon door knowing she looks great. Bob's idea was groundbreaking. It's the haircut women love. It's the cut that sets the stage for beautiful hair.
HerCut zeroes-in on first-day haircut performance. Cuts come from stylists who learn and perfect their art through years of study. HerCut knows what lives inside those haircuts and creates products that are all about them. Patent-pending cut-specific macromolecules work with the five basic cuts in every stylist's repertoire: Bob, Long Layers, Shag, Pixie and Blunt.
HerCut creates a new and different system of shopping for haircare, with products organized by those basic cuts, not hair type. With HerCut, the way you shampoo, condition and style your hair is built around what your cut needs. HerCut brings out the best in every cut, every day.
Salem built HerCut from the ground up, assembling a team of accomplished innovators committed to the entrepreneurial spirit that defines the parent company, Blue Space Brands. It's a unique group, each dedicated to changing the conventional approach to haircare. The Blue Space Brands team charted new territory, rejecting the same-old in favor of what hadn't been done before.
Perfect hair starts at the salon with a killer cut. It's the biggest investment you make in beauty. HerCut is the first and only brand dedicated to what you value most in your hair. It brings that first-day feeling home. You'll walk with a spring in your step, you'll turn heads. And you'll feel good.
