Amazing. This shampoo is totally different from anything I have ever used. Non stripping, works well in my crazy hard water. Perfect results every time. Very concentrated and a great value.

I love this shampoo. Not harsh on the hair at all. Leaves my hair feeling moisturized, and my curls are soft pliable.

Even though I'm natural, I looove this shampoo (it's the only one I use). I guess it isn't that popular since I would assume that most people who come to this site are not chemically treating their hair (with the exception of color), and this shampoo is marketed as such. Nonetheless, it gives me clean clumped together coils that aren't stripped at all (it's very gentle)- my hair felt so lush in the shower and was left shiny and soooft once dried. It helps detangle my hair even though it's clarifying. It never dries out my hair even if I use it a couple of times a week (which is sometimes necessary for me during the summertime, or if I workout). For those who live in hard-water areas, this shampoo has the added benefit of providing chelating action to remove mineral deposits which can make your hair discolored or stiff. Plus the product is concentrated so a little goes a long way. This shampoo smells very faintly of grapefruit, but I do wish it was more scented. I still use a cheap-y conditioner to thoroughly detangle my hair after washing, but it's a quick breeze.