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Aveda Shampure

8.4 oz / 250 ml | Cleanser
see all Aveda products

Product Rating: 3 Curls( Rated 3.2/5 based on 21 reviews )

Our pure, gentle daily shampoo — with Morikue protein — cleanses and fortifies any type of hair. Infused w...

Approximate price: $10.00
Availablity: Salon/beauty store

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silicone freeparaben freeprotein richmoistureanti-humectant
Our pure, gentle daily shampoo — with Morikue protein — cleanses and fortifies any type of hair. Infused with one of Aveda's original aromas: a calming mix of 25 pure flower and plant essences.

Product Attributes: moisture, anti-humectant
aqueous extracts of lavender extract, aloe barbadensis leaf juice, rosemary leaf extract, ammonium lauryl sulfate, disodium laureth sulfosuccinate, lauramidopropyl betaine, peg-8 cocomide, peg-7 dimethicone isostearate, badassuamidopropyl betaine, hydroxypropyltrimonium hydrolyzed wheat protein, hydrolyzed brazil nut protein, wheat amino acids, fragrance, geraniol, linalool, benzyl benzoate, citronellool, limonene, grapefruit seed extract, avocado oil, glycerin, tocopheryl acetate, ascorbyl palmitate, retinyl palmitate, peg-30 castor oil, disodium peg-12 dimethicone sulfosuccinate, guar hydroxypropyltrimonium chloride, polysorbate 80, maltodextrin, disodium edta, methylchloroisothiazolinone, methylisothiazolinone, potassium sorbate, sodium benzoate, annatto

Ingredient Attributes: silicone free, paraben free, protein rich
  • CristinaC
  • Type 2c
Curl Rating: 5
Feb 01, 2013
I already like Aveda products, so it's no surprise that I love this shampoo. Clean without the "squeaky" feeling.
  • anonymous
  • Type 2b
Curl Rating: 5
Jan 31, 2013
Really great product! Makes your hair super clean but not stripped. Great ingredients - smell and feel!
  • curlybinn
  • Type 2a
Curl Rating: 5
Jan 31, 2013
I love pretty much everything Aveda, but this is one of my favorites. It cleans so well, especially after I've had a lot of product build up. It smells heavenly -- light, fresh and clean. It's my go-to shampoo and has been for years!
  • Emc91
  • Type 3a
Curl Rating: 4
Nov 13, 2011
I love using this as a summer shampoo because it gets all the chlorine buildup out if my hair.
  • anonymous
  • Type 2b
Curl Rating: 4
Jun 14, 2011
Nice everyday shampoo. Easy on your hair and color with a great smell.
  • dhughes
  • Type 2b
Curl Rating: 1
Jun 07, 2009
Is not a gentle shampoo. Dried my hair out. Conditoner was did not help.
  • anonymous
Curl Rating: 4
Jun 05, 2009
I love the aroma!
  • cinncurls
  • Type 3b
Curl Rating: 2
Feb 03, 2009
this product wasn't made for curly hair. it's too drying.
  • tdegregorio01
  • Type 3a
Curl Rating: 1
Aug 30, 2007
I couldn't even brush through my hair after shampooing.
  • tdegregorio01
  • Type 3a
Curl Rating: 2
Aug 30, 2007
  • laurabeth
  • Type 2b
    • Official Reviewer
Curl Rating: 2
Jul 27, 2006
Smelled so great I wanted it to work better. Not a lot of moisture. My hair didn't act quite right afterward.
  • Kimmy
  • Type 3b
Curl Rating: 1
Aug 04, 2005
I love Aveda, but this is the most drying shampoo I have ever used.
  • Chocolate Curls
  • Type 3b
Curl Rating: 5
Jul 16, 2005
I've heard this called a "clarifying" shampoo. If it is, then I can't say enough good things about it. It reminds me of Cetaphil facial cleanser. It leaves my hair clean, but not stripped at all.
  • ladygo
  • Type 4a
Curl Rating: 5
Apr 26, 2005
This is a great shampoo! I cleaned my hair without stripping! Also, my hair felt very soft and smooth afterwards!
  • funnygirl
  • Type 3c
Curl Rating: 1
Nov 09, 2004
This product seems all about the "name" than anything. It smelled good, but never got my hair really clean and left it very dry. I used the whole bottle because I spent over $10 for it, waste of money. I will not purchase again.
  • osita70
  • Type 3b
Curl Rating: 1
Sep 10, 2004
This is my best friends favorite so I thought I would give it a try. Can't even finish the bottle. Smell is way too strong (like patchouli) and felt like it was stripping my hair. Not recommended at all.
  • osita70
  • Type 3b
Curl Rating: 1
Sep 10, 2004
This is my best friends favorite so I thought I would give it a try. Can't even finish the bottle. Smell is way too strong (like patchouli) and felt like it was stripping my hair. Not recommended all.
  • ifthe
  • Type 3a
Curl Rating: 4
Apr 06, 2004
I'm one of the few that love the scent of this shampoo. My husband does NOT! I had to stop using it as a result, but prior to my husbands allergy issues, I used it quite often to remove product build up from my hair. Daily use was out of the question. Just didn't have enough moisturizing properties.
  • siobhan
  • Type 3a
Curl Rating: 5
Feb 08, 2004
Really moisturizing for my coarse curls. Great lather and scent, too!
  • michelle
  • Type 3b
    • Official Reviewer
Curl Rating: 5
Feb 01, 2004
This shampoo smells amazing. It's very moisturizing. Like I said for the conditioner, the smell isn't for everyone. But I like it.
  • gretchen
  • Type 3a
    • Official Reviewer
Curl Rating: 5
Feb 01, 2004
A nice shampoo with that great Aveda scent. Has lots of flower and plant essences.
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Our Rating System explained…
Curl Rating: 5 5 Curls: Results were consistently dreamy. Worth repurchasing in large sizes.
Curl Rating: 4 4 Curls: Results were better than most. Would repurchase, just not in bulk.
Curl Rating: 3 3 Curls: Some redeeming qualiities but inconsistent or an incomplete solution. Repurchasing hesitancy.
Curl Rating: 2 2 Curls: Had at least one positive trait, but the negative outweighted the positive(s) without question.
Curl Rating: 1 1 Curl: If I were stuck on a desert island, and this product was the only one available, I'd make my own stuff on the island.