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IT&LY Hair Fashion Purity Design Pure Fluid Experience

6.8 fl oz | Styler, Second Day Styler

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Product Rating: 4.25 Curls (Rated 4/5 based on 4 reviews) Login to add your review

Medium Hold Modeling Fluid Pure Fluid Experience's high hydration level leaves hair extremely soft and shiny. It is rich in It&ly's specially formulated ''Desert Blend'' (Agave, Joshua Tree and Choll Read More...
Rating: Product Rating: 4 Curls

I'm very pleased with this product. Gels don't work well in my hair, for the most part, but this isn't an ordinary gel. This is kind of a combo of cream, liquid, and gel. It looks like a light blue milkshake. I find the blue color off-putting, but that's just esthetics; this does not leave a blue tint in hair. This styler is especially good for my "canopy" because it encourages curl formation and it has very good hold. It's not crunchy, but it dries slightly hard. The slightly hard texture is worth dealing with, because of the good curl formation results. My hair is curly everywhere but the "canopy" part right on top of my head. There are days when I feel like my hairstyle resembles a strange attempt at a Daniel-Boon-hat style mullet, or, worse, an orange troll-doll-frizz yarmulke. Purity design works extremely well on completely dry hair (fuzz) by instantly taming it and defining the curls. This is a highly concentrated liquid, and a little goes a long way. One bottle will probably last me a year!

Rating: Product Rating: 4 Curls

Pretty solid curl encouragement and hold wasn't too crunchy but was effective hold. Nice!

Rating: Product Rating: 5 Curls

Super light feeling, not crunchy or crispy and held curl formation throughout the whole day!

Rating: Product Rating: 4 Curls

Great curl formation! Nice spirals and no frizz. Pretty decent second-day hair, too.

water, glycerin, propylene glycol, PEG-12 dimethicone copolyol, polyacrylate-14, diethylene glycol/DMPA/PEG-180/hexamethylene diisocyanate copolymer, dimethicone, carbomer, PEG-90M, triethanolamine, PEG-40 hydrogenated castor oil, butylene glycol, oenothera deltoides, abronia villosa, agave americana, yucca brevifolia, opuntia, fouquieria splendens, larrea tridentata, DMDM hydantoin, methylparaben, propylparaben, titanium dioxide, coumarin, limonene, hexyl cinnamal, benzyl benzoate, parfum, CI 42090 (blue 1)
Ingredient Attributes: moisture, anti-humectant

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