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Curl Assurance Gentle Cleansing Shampoo - New Formulation

Curl Junkie Curl Assurance Gentle Cleansing Shampoo - New Formulation

12 oz | Cleanser, Sulfate-Free Shampoo
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Highly Rated For Hair Types: 3a

Curl Junkie Curl Assurance Gentle Cleansing Shampoo is a NEW, Reformulated version of our Gentle Cleansing Sha...

Approximate price: $20.00
Availablity: Salon/beauty store, CurlMart

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silicone freesulfate freeparaben freeprotein freemoisture
Curl Junkie Curl Assurance Gentle Cleansing Shampoo is a NEW, Reformulated version of our Gentle Cleansing Shampoo in a bigger bottle that feels smoother during application and more conditioning. Your hair is left feeling lightly conditioned after use, not dry. Formulated with Chamomile and Green Tea extracts help provide shine to the hair, while Vitamin B5 and Honey aid in moisturizing your curls. New yummy Coconut Scent and still Sulfate-Free formula! Great for all hair types, especially normal - oily.

Product Attributes: moisture, shine
Water, Sodium Methyl Cocoyl Taurate, Cocamidopropyl Betaine, Sodium Lauryl Glucose Carboxylate, Lauryl Glucoside, Glycerin, Cetyl Alcohol, Hydroxypropyltrimonium Honey, Matricaria Recuitita (Chamomile) Flower Camellia Sinensis (Green Tea) Leaf Extract, Brown Rice (Oryza Sativa) Powder, Tocopheryl Acetate, Hydroxypropyl Methycellulose, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Caprylyl Glycol, Tetrasodium EDTA, Fragrance.

Ingredient Attributes: silicone free, sulfate free, paraben free, protein free
  • luxhippie
  • via CurlMart
  • Type 3b
Curl Rating: 3
May 28, 2013
3.5 stars. This shampoo has a mildly pleasant sweet smell.There's not much lather with this shampoo, I appreciate that. This is one of curl junkie's strongest cleansers, if not the strongest one, so I was slightly let down. It cleanses the hair mildly-how I imagine co-washes should work for me. I alternate this shampoo every other week, week after a clarifying shampoo, or the week after I have used lighter hold/high quality styling products because it is a mild cleanser for me (I am heavy handed with gels, refresher sprays and oils). Overall, curl junkie has some of the best products on the market for curly girls. My holy grail shampoos are Blended Beauty soy cream shampoo and Jessicurl gentle lather shampoo to give you an idea of what is superior to me.
  • janadex
  • via CurlMart
  • Type 3a
Curl Rating: 5
May 03, 2013
I love this shapoo! I just tried it for the first time, and love the coconut smell. I have curly whirly type hair, and the smell is lovely, and leaves my hair really clean, soft, and shiny.
  • tokyostyle
  • via CurlMart
  • Type 3a
Curl Rating: 1
Nov 03, 2012
Since I love the Argan & Olive oil Conditioner from Curl Junkie, I decided to try the shampoo as well. Unfortunately this product does not do the trick for me at all, and leaves my hair feeling stripped and tangled. I did just notice that it looks like my bottle has a layer of milkier/thicker shampoo in the bottom, so it might be a good idea to shake it before use.
  • danzy2012
  • via CurlMart
  • Type 3a
Curl Rating: 5
Oct 06, 2012
Works just like its name. Gentle cleansing. My hair felt clean and not extremely dry. I have two daughters we have 3 different hair textures and it worked great on all of our hair
  • sunshinethomas32@gmail.com
  • via CurlMart
  • Type 3b
Curl Rating: 5
Oct 05, 2012
awesome cleanser. does not make my hair feel stripped, only clean with pretty good slip. works awesome when i prepoo with either tresemme naturals or curl junkie smoothing conditioner
  • Angela0804
  • via CurlMart
  • Type 3b
Curl Rating: 1
Jun 16, 2012
I used this several times and each time my hair is left super dry and squeaky clean, and it takes a full week before moisture is returned to my hair at an acceptable level. I now use it for hand soap since I never need my hair this clean. This product is for oily hair not dry hair types.
  • themedievalist
  • via CurlMart
  • Type 2c
Curl Rating: 4
Apr 25, 2012
Nice sulfate-free shampoo. It cleansed well and didn't dry out my hair, but I've gotten similar results with other products. I could see myself repurchasing, but wouldn't necessarily call it a must-have.
  • CurlySuzy
  • Type 2c
  • Official Reviewer
Curl Rating: 5
Feb 07, 2012
Wow and Wow! Love this shampoo. My hair felt clean but moisturized at the same time. Not something that happens very often when I shampoo. Curl Junkie is always a winner for me.
  • blboston8
  • via CurlMart
  • Type 3a
Curl Rating: 4
Jan 27, 2012
Actually, this shampoo cleans better than you'd think (since it's labeled as "gentle"). I no longer use silicone products, however. I guess GCS wouldn't have worked as well for me as it did if I had silicone in my hair. BUT I was highly surprised and pleased when I realized it works fantastically well with KCCC!--which is as finicky as anything. So I am throwing some love to CJ Gentle Cleansing Shampoo. I also love the smell. +++++ all the way!
  • rockcloud
  • via CurlMart
  • Type 2b
Curl Rating: 5
Oct 18, 2011
This shampoo is wonderful. Nice scent and it leaves my hair clean and soft and conditioned. My hair is very thin but with the curl junkie line my hair looks thicker and healthier and dare I say it, shinier? And after reading the other reviews, I realize I wasn't even shaking the bottle first so I'll try that next time!
  • FairlyCurly
  • Type 3a
Curl Rating: 4
Sep 14, 2011
I use this shampoo a couple of times a week and it's been wonderful for me. I agree that the new version is a big improvement over the old version. It smells wonderful and makes my hair feel clean, slightly conditioned, and healthy. It also gives my hair more body. I agree with a previous poster - you do need to shake the bottle well before you use it. That seems to thicken it up a little more and makes it suds a little more. I'm taking one star off only because I do have to use quiet a bit of it and I go through it pretty fast. Otherwise, it's awesome.
  • verde
  • via CurlMart
  • Type 3a
Curl Rating: 2
Sep 12, 2011
I am not in love with this, sadly. I usually don't use shampoo, but like to keep one on hand for times when I have build-up or just want a deep clean. I didn't feel like I got that at all with this product- I actually had to add some of the Daily Fix conditioner to really wash. As it doesn't do any heavy lifting, this might be a better bet for those who shampoo daily.
  • SimonGodOfHairdos
  • via CurlMart
  • Type 3a
Curl Rating: 5
Sep 01, 2011
I absolutely love this shampoo, but I am surprised that they don't put the most important instruction on the label: SHAKE BEFORE USING!!! The product separates, and you get completely different results after shaking it.
  • RacerWife7
  • Type 3a
Curl Rating: 5
Aug 18, 2011
THE perfect shampoo for curly hair! This is my #1 favorite shampoo. The new formulation is much better than the original for me. My hair is very dense. I could not get the older version distributed through my hair. This formulation is distributed better, however. And I love the coconut smell. :) ...I use this almost every day.
  • twatts819
  • via CurlMart
  • Type 3c
Curl Rating: 5
Jul 03, 2011
Awesome sulfate-free shampoo. It left my hair feeling clean and soft, not dry and stripped like regular shampoos. A little goes a long way. I have a feeling that the bottle will last me a long time. I previously used the daily fix but this shampoo gives more of a clean feel. Love it, will definitely become a staple product.
  • candacebthomas@yahoo.com
  • via CurlMart
  • Type 3a
Curl Rating: 5
Jun 27, 2011
This stuff is great for my 3a hair that has been color-treated. I'm a product junkie, and I use maybe five styling products on my past the shoulders hair. I worry about getting all these products out when I shampoo. This shampoo lathers just a little, smells good, and is kind to my fine, coarse hair and it cleans well. Not squeaky clean, but just clean enough. I encourage you to try this shampoo. You'll love it.
  • lj2
  • Type 3a
Curl Rating: 5
Jan 15, 2011
LOVE LOVE LOVE this shampoo. I was hesitant to buy since I thought it may be too drying for my 3a/3b fine, dry, porous corkscrew hair. I currently use the Daily Fix, and love it, but needed a little something more to cleanse my hair a bit better. This shampoo is amazing. My hair is clean, has body and my curls have spring again. No frizzies at all and it absolutely did not strip my hair . It has a consistency like Jessicurls Hair Cleansing Cream so it takes a bit to get used to. It is somewhat thin and produces a VERY slight foam (not too much at all, just right). It goes on easily and my hair felt clean and moisturized after. Smells great too...Kind of like coconut. HIGHLY recommend this to anyone thinking about purchasing. Excellent product.
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Our Rating System explained…
Curl Rating: 5 5 Curls: Results were consistently dreamy. Worth repurchasing in large sizes.
Curl Rating: 4 4 Curls: Results were better than most. Would repurchase, just not in bulk.
Curl Rating: 3 3 Curls: Some redeeming qualiities but inconsistent or an incomplete solution. Repurchasing hesitancy.
Curl Rating: 2 2 Curls: Had at least one positive trait, but the negative outweighted the positive(s) without question.
Curl Rating: 1 1 Curl: If I were stuck on a desert island, and this product was the only one available, I'd make my own stuff on the island.