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Leave-In Conditioner

As I Am Leave-In Conditioner

8 fl oz | Conditioner, Leave-in Conditioner
see all As I Am products

Product Rating: 4 Curls( Rated 3.9/5 based on 65 reviews )

A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finishe...

Approximate price: $10.50
Availablity: Salon/beauty store, CurlMart, Online

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A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable. This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth.

Product Attributes: moisture, frizz control
NEW INGREDIENTS 07/09/2012:
Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut)¹ and Phyllanthus emblica (Amla)¹, Cetyl Alcohol¹, Citric Acid¹, Phytosterols¹, Serenoa Serrulata Fruit (Saw Palmetto) Extract¹, Camellia Sinensis Leaf Extract¹(Green Tea), Glycerin, Pyrus Malus (Apple) Fruit Extract¹, Citrus Medica Limonum (Lemon) Peel Extract¹, Saccharum Officinarum (Sugar Cane) Stalk Extract¹, Beta Vulgaris (Beet) Root¹, Behentrimonium Methosulfate, Potassium Sorbate, Fragrance/Parfum, Limonene.
Source: 1-Natural
OLD INGREDIENTS:
Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut)¹ and Phyllanthus emblica (Amla)¹, Cetyl Alcohol¹, Citric Acid¹, Phytosterols¹, Serenoa Serrulata Fruit (Saw Palmetto) Extract¹, Camellia Sinensis Leaf Extract¹, Propylene Glycol, Pyrus Malus (Apple) Fruit Extract¹, Citrus Medica Limonum (Lemon) Peel Extract¹, Saccharum Officinarum (Sugar Cane) Stalk Extract¹, Beta Vulgaris (Beet) Root¹, Behentrimonium Methosulfate, Potassium Sorbate, Fragrance/Parfum, Limonene. Source: 1-Natural

Ingredient Attributes: silicone free, sulfate free, paraben free, protein free
  • scheria
    • via CurlMart
  • Type 3a
Curl Rating: 5
May 02, 2013
I love the As I Am product line. This leave in conditioner works well with the L.O.C Method for shiny, solky soft curls! Here is my youtube video on the product: http://www.youtube.com/watch?v=aWsK31Y0608&list=PLE986BE8BA1BC0063&index=2
  • KurlyKayy
  • Type 4a
Curl Rating: 2
Apr 24, 2013
This isn't a good leave-in. I picked it up because the first ingredients are coconut oil and amla. I use those ingredients in my regimen on the regular; however, this product was disappointing. I kind of liked it the first use but after that, no. It's not that cheap though so I'm going to use it until it's gone.
  • newbienatural83
  • Type 4b
Curl Rating: 5
Apr 19, 2013
I really enjoy this leave-in. I use it everyday in my L.O.C. system. First I spray my fro with my Aloe Vera & Grapeseed oil mix, then I apply organic cold-pressed Coconut oil, then I follow with this leave-in. My hair is so soft, manageable, and easy. Plus, I've seen a dramatic reduction in split ends, knots and dry scalp in my hair. I don't think I will bother with any other products in the line because they're too $$$ for me, but this leave-in is worth the money for sure. Try it for yourself!
  • Kera09
    • via CurlMart
  • Type 3a
Curl Rating: 5
Apr 09, 2013
I love light leave in conditioners. This light and helps a lot with detangling after washing. I didn't have to use any other products before blow drying and flat ironing. I flatiron and wear a wrap most of the time so I don't need anything thick that weighs my hair down. It's perfect for my 3c hair.
  • melle1970
    • via CurlMart
Curl Rating: 3
Mar 21, 2013
I really wanted to like this product because I really love their co-wash, but I was not impressed at all. When I put it in, I did not feel anything. So I am still searching for a good leave in. And I didn't like that there was not at pump. So for me it was just ok.
  • aromanna
    • via CurlMart
  • Type 2c
Curl Rating: 1
Mar 21, 2013
Do not be fooled by all of the positive reviews on this product. This product, for naturally thin (strands of) curly hair is absolutely the worst. First, it takes away from any definition of that my curls have--it basically makes my hair look string-y because the product is SO heavy! It weighs down my hair. Also, this product makes the bottom of my curls mat together into a clump, and this is highly annoying and very damaging! I've had just enough of this product. Never again, I'm afraid.
  • mykinks46
    • via CurlMart
  • Type 3b
Curl Rating: 5
Mar 20, 2013
AMAZING PRODUCT RIGHT HERE...AFTER CO-WASHING...THIS STUFF IS AMAZING!
  • Ringlets88
  • Type 3b
Curl Rating: 2
Mar 08, 2013
I was really excited about this due to all the good reviews. I was not impressed at all, it left my curls dry and undefined. I gave it 2 curls because it did smell good and didn't leave any build up.
  • Emartini04
    • via CurlMart
  • Type 3a
Curl Rating: 1
Mar 07, 2013
I do not like this product. It was way too thin and runny when applying to hair. It also left my hair frizzy with major curl shrinkage. Will never use this product again.
  • RosieRoxx
    • via CurlMart
Curl Rating: 3
Feb 15, 2013
Hair type: mixed, 3C/4A. I like the As I Am line very much and the CoWash & Double Butter Cream are my staples. The Leave-In is decent, does the job, but I like Kinky Curly's Knot Today a lot better. It was good, but KC was better IMHO.
  • lovenaturals
    • via CurlMart
Curl Rating: 2
Feb 11, 2013
hair type: 3c,4a... I didnt really like this stuff..It was ok and its ok to detangle with..Its just not really nothing to be raving about in my opinion
  • sKorpio1190
  • Type 3a
Curl Rating: 2
Jan 25, 2013
I like that it's light because my hair gets weighed down easily, being low porosity and fine, it happens a LOT, but it does nothing for my hair. My hair stays very frizzy after applying it as if I didn't put anything in it at all. And the As I Am moisture milk was too heavy. Ugh. I continue the never ending quest for my ideal products :(
  • qnjax
    • via CurlMart
Curl Rating: 1
Jan 22, 2013
Hate Hate Hate this leave-in! Dried my hair out like crazy...back to Sally's ughh
  • SiennaGold
    • via CurlMart
  • Type 3b
Curl Rating: 5
Jan 08, 2013
I have been using this product in lieu of KKNT and I will not go back. This detangles my hair to the point that I can do a wash n go and my hair still looks great! Trust me, it is worth the small investment for the great results.
  • aprilrain2606
    • via CurlMart
  • Type 3b
Curl Rating: 4
Jan 06, 2013
I like it. My 3c/4a hair tolerates it. Most of the time I can get away with not sealing my hair if I'm using a good leave- in/moisturizer. I always have to add a butter on top of this leave-in. It's a good moisturizer for the price point. Great ingredients.
  • moonfire
    • via CurlMart
  • Type 3a
Curl Rating: 5
Dec 27, 2012
i like this conditioner very much. the first time i used it, i used too much. my hair is a 3a or 3b and is very fine. but the next time i used it, it was great. it left my hair very soft and feeling like hair.
  • Tiabears
    • via CurlMart
  • Type 3b
Curl Rating: 3
Dec 25, 2012
I like this leave in conditioner on my 4a coily hair and have found it to be most effective when I use it on soaking wet hair. When I use my water spray on my sections my hair is easier to comb. I use just a small amount and distribute it through my entire hair, then water down each section and add more conditioner if necessary. So far I have not experienced any flaking and I like that about this product.
  • BrazenNatural
  • Type 4b
Curl Rating: 5
Dec 06, 2012
I love this leave-in!!! It's officially one of my Staples. It's really moisturizing. The overall health of my hair has improved since I started using this leave-in.
  • etrenise25
    • via CurlMart
Curl Rating: 5
Dec 02, 2012
I use this as the base conditioner for the Kimmaytube leave in, and I was able to detangle my hair with ease!! I've found my staple leave-in!!!
  • lindzo
    • via CurlMart
  • Type 3b
Curl Rating: 5
Nov 21, 2012
This product makes my hair so soft and it smells yummy too, like candy. But its not really strong and it doesn't linger a long time in your hair. I use this after I apply the coconut cowash and conditioner, any kind that I have at the time. I just put about 4 sqeezes in my hair and work it throughout my hair and thats it.
  • currrlygurrrly
    • via CurlMart
Curl Rating: 5
Nov 20, 2012
3A/3B Use this after the cleansing pudding (CP is a little more of a deep clean for my hair) and it works amazingly (As do all the products in this line). Also tried it as a "pick me up", to refresh my curls, and it works like magic. Full, soft, controlled, nothing short of great! I am totally sold on this whole line! Smells pretty great too......
  • sequeezy
  • Type 4a
Curl Rating: 4
Nov 18, 2012
I have used this product once a week for the last 3 weeks... and I love it. My hair is so soft afterwards and a little goes a long way. Before I was using Giovanni Leave-in-Direct for the last few months and was never satisfied with how my hair felt after using it, my hair just felt "funny" afterwards, kinda dry. With AS I AM I am 100% satified with the results. I will continue to use till the bottle is gone, to make sure these first few times I didn't just get lucky. I also noticed that the softness of my hair last days longer. My wash and gos now feel nice and soft with the look I want but not all crunchiness.
  • GoldenBlaze
  • Type 4a
Curl Rating: 5
Nov 16, 2012
LOVE LOVE LOVE this leave in conditioner. Has great slip, a little goes a long way and it plays well with other products, especially Kinky Curly Curling Custard. It smells so good and affordable.
  • suz_curl
    • via CurlMart
  • Type 3a
Curl Rating: 5
Nov 14, 2012
I was really surprised how happy I am with the results. I use a shampoo a couple of time a week, the Elucence conditioner. Then I follow it up with As I Am Leave-In Conditioner. I am not sure it is quite a good as the Kinky Curly Knot today leave in, but its been nice to have a different leave in with a different smell. I was getting tired of the same old smell day after day. I think it provides good detangling power or good slip. I also thing on my really fine 3c hair that I don't see a lot of breakage. Now I would mention that having a good conditioner prior to using this as a leave in is key. This will help with slip and moisture, but if regular conditioner doesn't work, this won't fix lack of conditioning from the regular conditioner.
  • loveiscake@yahoo.com
    • via CurlMart
  • Type 3b
Curl Rating: 4
Nov 10, 2012
I like this alot. It helps keep my curls soft and plush.
  • CarmenO
  • Type 3b
Curl Rating: 4
Oct 28, 2012
Really like this product! I squeeze it into a spray bottle and dilute for my 3B hair. Works GREAT as a second day styler or giving my curls some spring after being in the dry heat all day. Works best on wet/damp hair to dry, not best for getting hair slip or a pudding kind of look. This product is all about moisture! Definitely buying more when I run out!
  • tejkaur
    • via CurlMart
Curl Rating: 1
Oct 21, 2012
Yes. It as some slip and detangling properties. BUT when my hair dried it WAS dry as straw. It didn't play well with my stylers as it sucked ALL of the moisture out of my hair. This stuff is evil. Going back to Sally's for a refund.
  • mystaley
    • via CurlMart
  • Type 3b
Curl Rating: 5
Oct 19, 2012
In L.O.V.E w/ this leave in. It is definitely my staple product. It definintely has a great smell and leaves my hair very soft and manageable. I won't say that it's a detangler but it makes up for that in ingredients. I'm a mix between 3c and 4b and my hair thanks me for it
  • REGALEMPRESS
    • via CurlMart
  • Type 3b
Curl Rating: 4
Oct 16, 2012
I recently tried this leave-in after going through a number of others that my hair didn't respond well to: including KKNT and Kimmaytube's leave-in concoction. Now I will say that after reading "Curly Like Me" and girlfriend giving me the breakdown of what all those chemicals on the back on the bottle mean, I added some glyercin (for added slip to my highly textured hair). My hair is very mositurized to the point that I've forgotten my usually daily moisturizer spray. Definitely hooked.
  • AfroditeCoils85
  • Type 4a
Curl Rating: 5
Sep 26, 2012
Staple staple staple!! For years I used spray leave-ins such as Jane Carter, but I'm so glad I gave this a try! De-tangling is a breeze and moisture is long lasting.
  • finallynat1
  • Type 3c
Curl Rating: 5
Sep 19, 2012
Love this stuff. Leaves my hair so soft.
  • karen.alyssa
  • Type 4a
Curl Rating: 3
Sep 17, 2012
I am a 4a with a TWA and I liked this product. I used it after using the coconut cowash product and it faired well. I actually like it better than the Knot Today by Kinky Curly. It left my hair hydrated and I loved that fact that there was no film left on my hair. I ended up putting the sample of it in my spray bottle with some water and vegetable glycerin. This is now my every day conditioner. My hair feels like cotton!
  • naturelle44
  • Type 4a
Curl Rating: 5
Sep 13, 2012
Lol...I'm a big fan of As I Am products. I have my mom addicted to this brand. The leave-in detangles as well as conditions:)
  • CurvyCurly
  • Type 4a
Curl Rating: 5
Aug 31, 2012
Nice leave-in with tons of moisture; hair feels soft and frizz is tamed. It has a light scent, plenty of slip. I've applied oil and water-based styling products over this leave-in with excellent results. I now prefer this over it's sister-company leave-in by KeraCare Natural Textures; the formulation is very similar but As I Am can be purchased on the ground at several retailers.
  • belleza1111
    • via CurlMart
  • Type 3b
Curl Rating: 3
Aug 19, 2012
This is ok just ok. It didnt give my hair any slip not a detangler at all. That's all i can say.
  • 1_Grand_Amazon
  • Type 4b
Curl Rating: 4
Aug 01, 2012
I Love this Leave-In! Before this I used KCKT <--- This product was good BUT I wanted a Leave-in with better ingredients.. Read reviews on the As I Am products and wanted to give them a try, this was the first product I tried... I WAS SOLD!!! I gave this product 4 out of 5 stars because I wish it was a tad bit thicker! But it still works wonders.. It really makes my 4b coils POP.
  • Daintytemptress
  • Type 3b
Curl Rating: 5
Jul 30, 2012
Smells so good, moisturizes your hair instantly .. check me out for tips and tricks to make the product work http://www.youtube.com/watch?v=WQpnJCPAy6U&feature=channel&list=UL
  • Shaeelove22
    • via CurlMart
  • Type 3a
Curl Rating: 1
Jul 06, 2012
Very disappointed! I was really excited to get this product thinking it may be similar to kinky curly knot today so may be I could save a little money. .but the problem is on the website it says in the ingredients that it does not have glycerin which I don't like to use at all so that's the reason I bought it but when I got the bottle today and looked and the ingredients it says it has glycerin in it. .so I don't know if I will be even using this product
  • Candisias
    • via CurlMart
Curl Rating: 3
May 18, 2012
I didn't feel like this product was as good as I had anticipated. I actually believed it was comparable to Kinky Curly Knot Today and then realized it caused my hair to feel a lot like straw. Definitely gave this product away to one of my friends. Didn't like it as much as I thought.
  • leslie2877
    • via CurlMart
  • Type 3b
Curl Rating: 2
May 03, 2012
It's okay. Nothing to write home about. It didn't really soften my hair or make my curls look any better. I used KT and that made a huge difference using the same products over it.
  • dedede
  • Type 4b
Curl Rating: 4
Apr 28, 2012
I love LOVE this. This makes my hair softer than it's ever been!! I use it after cowashing and as a moisturizer when it has dried :) I will buy this again and again. Smells great as well
  • CurlySuzy
  • Type 2c
    • Official Reviewer
Curl Rating: 4
Apr 15, 2012
I really like this leave-in conditioner. It moisturizing and fights the dreaded frizz from the get go. Any styling product over it works well. The only reason I am not giving a 5 is that it is almost too much moisture. You have to be really careful with my curl type to get it right. Too much and the curls are doomed to droop.
  • nappybee
    • via CurlMart
  • Type 3b
Curl Rating: 5
Mar 30, 2012
Love this stuff! As a leave in and as a moisturizer! The double butter did NOT work for me but this picked up the slack. If you don't like it as a leave in try it as a moisturizer!
  • belovedrophe
  • Type 3c
Curl Rating: 5
Mar 26, 2012
This is the best leave in I have every tried and so much better than KCKT!! By using this after washing my hair with the cleansing pudding, all I need to apply is curling custard (I use Komaza Coconut Curling Custard) to my hair to style (which cut down my hair regime by more than half the products I used to use)!!! My hair is incredibly soft and I part air dried it/part diffused dried it and no frizz!!! This is also the first time I have not had white flakes or crunchy hair after applying curling custard to hair with a leave in. Highly recommend and will definitely repurchase. I can get 4 day hair by just misting with water and adding a bit more curling custard. Absolutely brilliant and I have FINALLY found my HG of leave in conditioners!
  • Malysahd
  • Type 4c
Curl Rating: 5
Mar 21, 2012
A really like this leave in. I applied it to my hair after I rinsed out the deep conditioner. I did not need to use alot at all!! Suprised the heck out of me! A quarter size amount for one half of my head. It felt amazing and my hair absorbed it nicely. It is a keeper as well!
  • fabisebien
  • Type 3a
Curl Rating: 5
Mar 17, 2012
I love this! If you add a quarter size to a generous section of your hair (drenched-soaking wet hair leaves great results) and sleep on it, in the morning you'll have defined, soft curls that look shinny and hydrated. I just patted some more over my over night dry hair, a little water on my hands, and I was done! I didn't even add mousse or anything else, though I am thinking of buying something from the same brand to give it more texture, but that's just 'cause I'm used to it. If I someday, for some reason, run out of mousse I wont worry too much as long as I have this to back me up.
  • Noolee_Natural
  • Type 4c
Curl Rating: 5
Mar 12, 2012
My hair loves this product on shampoo day! Not too heavy and adds just enough moisture to my freshly washed hair.
  • unique23
    • via CurlMart
  • Type 3a
Curl Rating: 3
Mar 09, 2012
This product is decent not much slip, but the smell is nice, dose a ok job of detangling, worth 10.50 umm Im not so sure I only used it twice
  • _missROSEE
    • via CurlMart
  • Type 3b
Curl Rating: 5
Mar 06, 2012
I use this and the hydration elation deep treatment and when i tell you MOISTURIZED...i mean it.
  • curlisle
    • via CurlMart
  • Type 3b
Curl Rating: 5
Jan 29, 2012
I love this leave in. It is moisturizing and protein free which I need. My hair is soft and it really does what it says. I know some said they couldnt detangle with it but I was able to detangle with it just fine. I have a holy grail and I am going to stick with it. No more experimenting for me. The price is good too. It plays well with styling products too.
  • moni812
    • via CurlMart
Curl Rating: 5
Jan 13, 2012
I was in search for leave in that would wow me and this did it. KC Knot Today fails in comparison. This product will be a staple for me. 3b/3c
  • TinyGabby
    • via CurlMart
Curl Rating: 3
Jan 10, 2012
Good price but not really an amazing product. Won't be repurchasing. Can't detangle at all with this product
  • misspatrice23
    • via CurlMart
Curl Rating: 4
Jan 09, 2012
a great substitute to my fav knot today
  • Shinningstar
  • Type 3c
Curl Rating: 1
Nov 12, 2011
EPIC FAIL. I was so excited to purchase this product but was highly disappointed when I saw how badly it dried my hair out. I even used it a few times just to make sure and was disappointed each time. I will not repurchase this ever again.
  • Miss_Cieara7
    • via CurlMart
Curl Rating: 1
Nov 05, 2011
This product sat on top of my 3c - 4c curls so I had to get it out immediately after I had the best experienced with As I Am Coconut CoWashing.
  • shortnsweet
    • via CurlMart
  • Type 3c
Curl Rating: 5
Oct 17, 2011
The sample won me over! Great slip, smells wonderful, hair felt great! It's glycerine free just in time for the cooler months. Love this line! Definitely worth your $$$$
  • kaw5234
  • Type 3b
Curl Rating: 5
Oct 16, 2011
I really liked this leave-in. I left my hair soft, moisturized but not greasy. It also has great slip and a little goes a long way. New HG product perhaps...
  • lharrcurl
  • Type 3c
Curl Rating: 5
Oct 16, 2011
I ordered the sample pack of their products. I used the leave-in after using the pudding cleanser. This was the 1st time I had second day hair!!! I pretty much made it to the 3rd day, only had to dampen my hair a little & freshen with some product. I ordered this right away since I ran out of the sample. Great leave-in for my 3c hair.
  • KATZGONS
  • Type 2c
Curl Rating: 5
Oct 05, 2011
I live in India and have had a tough time finding a conditioner that works for my hair. Sure, you get many natural oils but they make my hair look extremely oily or dry out really quickly. I haven't even found products that are low poo and chemical free. Ayurveda just hasn't sorted itself for curly hair out here, as straight hair seems to be culturally acceptable way of being. My hair really felt like hay and I didn't even feel motivated to take care of it. My sister got me this conditioner and many more. My hair has transformed now from the bush of wires into a little mop of curls. It is simply amazing. I can see the difference in my locks and I don't even apply styling gel now. My hair is moisturized and soft- and more than anything, extremely hydrated... ;)
  • curlyberry
    • via CurlMart
  • Type 4b
Curl Rating: 5
Aug 22, 2011
I remember getting the trial pack from asiam, and this happened to be one of the lovely samples they sent me. THIS THINGS MOISTURIZES LIKE YOU WOULD NOT BELIEEEEVE!!! I fell in love with it and it was the first sample that I used up within a week. It was just that moisturizing! And this is coming from someone with extremely thick hair that always sucks up everything i throw at it!
  • krazikinkz
    • via CurlMart
  • Type 4b
Curl Rating: 4
Jul 14, 2011
good as a leave in
  • Product
  • Type 3a
Curl Rating: 4
Jun 30, 2011
This is a really good leave-in. It has good slip and I actually have bounce in my curls. This is an overall great line. I will have to try the curl enhancing gel next but I don't know if it will compare with my Spiral Solutions enhancing gel, which I love, but so far I have been really happy with the products I have tried. This line works well with Spiral Solutions products. I have found that sometimes when I use products made especially for African American hair that it is too heavy but these are very light-weight products and they have a really nice smell.
  • ready2bcurly
    • via CurlMart
  • Type 4b
Curl Rating: 4
Jun 10, 2011
Feels good in my hair. My hair is touchble afterwards. I really like this product line.
  • arielevette
  • Type 4b
Curl Rating: 3
May 25, 2011
I liked the leave-in conditioner, but I prefer those that I can use as a detangler as well.
  • Cheles08
  • Type 4c
    • Official Reviewer
Curl Rating: 4
May 21, 2011
Works well with the rest of the line. Smells and feels good on my hair. Moisture is held in. Not a detanlger or anything, just a nice conditioner to hold moisture.
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Our Rating System explained…
Curl Rating: 5 5 Curls: Results were consistently dreamy. Worth repurchasing in large sizes.
Curl Rating: 4 4 Curls: Results were better than most. Would repurchase, just not in bulk.
Curl Rating: 3 3 Curls: Some redeeming qualiities but inconsistent or an incomplete solution. Repurchasing hesitancy.
Curl Rating: 2 2 Curls: Had at least one positive trait, but the negative outweighted the positive(s) without question.
Curl Rating: 1 1 Curl: If I were stuck on a desert island, and this product was the only one available, I'd make my own stuff on the island.