Find a Product
moisture anti-humectant

As I Am Smoothing Gel

8 oz | Styler, Second Day Styler, Finisher

see all As I Am products

Product Rating: 4.00 Curls (Rated 4/5 based on 30 reviews) Login to add your review

Wherever and whenever you want your hair to "lay down and stay awhile", reach for this superb smoother. Unlike the average gel, it doesn't contain harsh ingredients... Instead, it's made with organics Read More...
Rating: Product Rating: 1 Curls

This has to be the worst gel I have ever tried! It left my hair frizzy, no hold what so ever and loads of buildup!

Rating: Product Rating: 5 Curls

Excellent for winter puffs and edges. Does not dry hair out. I like to mix up my styles so if I slick my hair into a puff one day and want a twist out the next day most gels I like in the summer (Eco Styler gel) leave my hair brittle and unbendable for the next day. This smoothing gel somehow slicks my hair in the winter yet at the end of the day I can still move my hair freely and my hair is still pliable - no crunch. love it :)

Rating: Product Rating: 5 Curls

I absolutely love this stuff. I am currently on my second jar of it and I don't know what I would do without it. I pretty much use this stuff everyday no matter what look I am going for. I am in the military so I use it to smooth down my edges when I have to wear my hair in a bun and it holds beautifully throughout the day, even with me wearing a hat. I also use it all over when I am wearing my hair out and really helps to define my curls even more! I also love that it doesn't make my hair hard and it doesn't flake. Great product!

Rating: Product Rating: 4 Curls

Hair stays soft not crunchy. Lays down and looks great. Love the price when its on sale.

Rating: Product Rating: 5 Curls

Love Love Love this product. It is my favorite ever. It waves my hair at the roots and holds my curls without getting hard. Wish it was in a bigger jar...I buy 2 at a time.

Rating: Product Rating: 4 Curls

Used this to hold down my hairline fuzzies. kept them down and held in place without the stiffness or flakiness. Used double butter first on the edges and then applied the gel to keep it moisturized.

Rating: Product Rating: 5 Curls

After my horrible experience with the curling jelly and my mediocre experience with the leave in conditioner, I was ready to cast "As I Am" products straight in the trash. However, I looked to my right and saw this little jar sitting there that I forgot I had even purchased. Reluctantly, I tried it initially for it's intended purpose- to smooth. Meh. It was okay. Again, I was giving As I Am the side eye. One morning I woke up to find that I was out of my favorite product for a wash and go. Low and behold, there goes that little jar again. I gave it a try and BAM! Curls popping, second day hair, even messy third day afro curls. Say word? Who knew that this was such a great wash and go gel. It also clumped my curls and gave my hair some shine. I also used it over the Dark n' Lovely curl defining gel, which my hair loves for some reason, and it allowed my hair to last 2 days with that combo. I really like this gel. I wish it came in a larger container.

Rating: Product Rating: 5 Curls

I finally have enough hair to make a puff and this product works really well laying down my edges. It makes my hair really soft, which is surprising for a gel. I do experience build up, but that's only I repeat only if I am heavy handed when applying the gel. For those of you who feel that it doesn't provide enough shine, pull out some oil from your arsenal and apply it on top of the gel! Boom there's the shine!

Rating: Product Rating: 5 Curls

I have 3c/4a curlies and this lays my hair down gently but firmly without it feeling crunchy or rock hard. I love this for my up do's and fohawks. It does well with other products too

Rating: Product Rating: 5 Curls

This stuff is the bomb. I am 4 months into my transition and I have tried curl activator gels, eco styler, aloe vera gel and ampro. This stuff slicks my hair down and it stays. It brings out my waves like crazy. My hair has a sheen to it that I never got with the other gels. This gel holds my hair all day. The others konked out by midday. It's not crunchy or sticky. It rinses out easily. It smells yummy.I have nothing but good things to say about this gel. I only wish it came in a bigger container. I am going to stock up on this stuff. I now feel like I can make it through my transition. I have fine, 4a hair

Rating: Product Rating: 4 Curls

I really like this gel. It's good to find a good hold smoothing gel in something on the natural side. It works for my updo's and slick backs. Another good find from As I AM.

Rating: Product Rating: 5 Curls

I LOVE IT!!

Rating: Product Rating: 5 Curls

This is the BEST smoothing gel that I've used! My hair looks so sleek and feels so soft. This is an excellent buy! I highly guarantee everyone to buy this product!

Rating: Product Rating: 5 Curls

This is the BEST smoothing gel that I've used! My hair looks so sleek and feels so soft. This is an excellent buy! I highly guarantee everyone to buy this product!

Rating: Product Rating: 1 Curls

HEAVY! WAY heavier than KCCC and I'm not crazy about that product either. SUPER greasy. Na ah! Nope. Not a fan. Sorry.

Rating: Product Rating: 4 Curls

Nothing spectacular, but it works!

Rating: Product Rating: 2 Curls

4b The scent is great. I love these products but I notice when I use the smoothing gel I don't get a good hold once it dries. I also noticed I am left with a flaky build up wherever i apply the gel. I have to use a lot of the product to get my edges really smooth.

Rating: Product Rating: 4 Curls

Ok this is by far one of the BEST non Harding smoothing gels I have used in ALONG time. if you literally follow the instructions it really works. No residue the next day and all you have to do is dampen the section the next day and smooth down. You don't even need to apply more. I tend to tie my hair down while getting dressed for extra smoothness, but you really don't have too. Only con is the shine its very little for me but the hold is excellent and this is in my staple pile for sure.

Rating: Product Rating: 5 Curls

The best edge gel I've found! It lays them down without making them hard (even when I don't use a scarf). It never flakes and the next day a little water reactivates the gel. Love it!

Rating: Product Rating: 2 Curls

Well, this product do what it says, but my sensitive scalp doesn't want anymore, I think i am protein sensitive.

Rating: Product Rating: 2 Curls

I purchased this gel and I do love the smell and the ingredients. I also love the way that it hollds down my sides and I have had a few twist done with it. I did love that ; however on Wednesday I put it on to do a wash and go and Thursday morning I had small white balls all over my head SMH I had to do a puff. This gel is only good for certain things but not a wash n go. (Hair type 4b)

Rating: Product Rating: 2 Curls

I thought that for sure this would be a winner because it got so many good reviews. I used it today to put my hair in a ponytail and to define my curls in the pony. It seemed to smooth and define my curls wonderfully when my hair was wet, but as the day progressed, my edges and the rest of my hair became frizzy. I also used almost half the jar just for that. It's not worth it and doesn't hold up to what it says.

Rating: Product Rating: 3 Curls

This did not work for me and I really wanted it too. I liked the scent but the hold was not great, I got frizz, and it did not tame my edges. When I rinsed my hair felt kind of stripped which was weird. Im giving it 3 stars cause my hair be picky and I knkw as I am makes great products. No two heads are alike so I still say its worth a try.

Rating: Product Rating: 4 Curls

Great product to use for slicking back one's hair with for creating buns and ponytails with. Also, it is perfect to use if you just want to tame your edges as well. The only reason why I did not give this product 5 stars is because it has very sweet scent to it. The scent is artificial and certainly could be toned down a bit.

Rating: Product Rating: 3 Curls

This product works well for my edges when I just want the small curls and edges to lay down and its not harsh.

Rating: Product Rating: 5 Curls

Fantastic! I am transitioning and found it great! I use it to smooth my new growth down- I have about 4 inches. It brings out my natural waves and curls beautifully. Also makes my hair shiny and defined. Love, Love, Love! Lasts for 2 days then I have to either wash or re-wet and apply again. It's not greasy and I have no buildup or flakes. This is a must have for me!

Rating: Product Rating: 5 Curls

This is great gel! I have had a hard time finding one that controls my hair, yet curls it. It holds well and I use it with the curl definer. I have to say that I love this line. It is economical, the products smell great, and they do what they say plus work well with each other. The Coconut CoWash is the only cleansing conditioner that I truley love. I have to say that my hair looks so shiny and bouncy with these products.

Rating: Product Rating: 5 Curls

THE BEST GEL EVER!!!!! Goodbye eco!

Rating: Product Rating: 4 Curls

laid my hair down but had a slight dry feeling afterward

Rating: Product Rating: 5 Curls

What I liked about this gel was the fact that my hair did lay down when I did my afro puffs, but didn't feel hard or anything like that.

Aqueous (Water, Aqua Purificada, Purified) Extracts: Beta Vulgaris (Beet) Root¹, Aloe Barbadensis Leaf Juice ¹, Glycerin¹, Triethanolamine, Carbomer, Hydrolyzed Wheat Protein², Laureth-23, Potassium Sorbate, Diazolidinyl Urea, Iodopropynyl Butylcarbamate, Fragrance/Parfum, Limonene. Source: 1-Natural; 2-Wheat Derived
Ingredient Attributes: moisture, anti-humectant

There are not currently any videos found for this product.