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Curl Clarity Shampoo

As I Am Curl Clarity Shampoo

7 oz | Cleanser, Sulfate-Free Shampoo
see all As I Am products

At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are ...

Approximate price: $12.00
Availablity: Salon/beauty store, CurlMart

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silicone freesulfate freeparaben freeprotein freeglycerin freemoistureanti-humectant
At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tale signs that it's time to remove the old, dulling residue and make a fresh, clean start, but without dehydrating your hair. Will not strip hair of the precious natural moisture that makes it thrive. Leaves behind moisture, preventing hair from becoming dried out, rough-looking and unmanageable. Safe for color-treated hair. After use, your hair will be ready to receive again all of the good things you give it for style and maintenance.

Product Attributes: moisture, anti-humectant
Aqueous (Water, Aqua Purificada, Purified) Extracts: Cocos Nucifera (Coconut)¹ and Phyllanthus Emblica (Amla)¹ and Citrus Reticulata (Tangerine)¹, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Fragrance/Parfum, Citric Acid, Potassium Sorbate, Glucose, Lactoperoxidase, Glucose Oxidase, Limonene. Source: 1-Natural

Ingredient Attributes: silicone free, sulfate free, paraben free, protein free, glycerin free
  • Kera09
  • via CurlMart
  • Type 3a
Curl Rating: 5
Apr 09, 2013
I tried the Cleansing Pudding from As I Am and didn't find much use for it because I have more build-up on my scalp than I think it was made for. lol I think I'll try this Clarifying Shampoo. To me, co-washes and low-poos are for the hair. Shampoo, especially a clarifying shampoo, is for the scalp. I don't even distribute shampoo throughout all of my hair because I know it will strip it too much. If I do, I massage it into my hair for a hot second and rinse it out. I use a hot oil treatment prior to shampooing. Also I use a scalp spray to loosen up the build-up so I don't have to leave the shampoo on too long. Then I just work the shampoo into my scalp. Then deep condition overnight. Considering the fact that I only shampoo once per month. It's perfect for me.
  • katintheoc
  • Type 3c
Curl Rating: 2
Apr 02, 2013
This made my hair scary dry. It took a couple conditioning treatments to get it back to good. I think I'll opt for a ACV spray thru next time I need to clarify. Ouch!
  • luxhippie
  • via CurlMart
  • Type 3b
Curl Rating: 2
Feb 11, 2013
I was not impressed with this shampoo. It is sudsy-which I don't like. It is drying and stripping which I understand could be the fact that it's a clarifying shampoo, but there's better quality clarifying shampoos on the market. Asiam products have not worked out for me; I have tried 3 so far with disappointing results. I absolutely love tropical, coconut scents and their products have an after smell and don't seem to blend well. I can't wait to be done with their products, I have already given some away-and I really like to find alternative uses, but yuck, Asiam doesn't work for me.
  • djean15
  • via CurlMart
  • Type 3b
Curl Rating: 5
Jan 28, 2013
Great lather, calming scent. It cleanses well and doesn't leave the hair feeling dry or brittle. A good shampoo.
  • Tiabears
  • via CurlMart
  • Type 3b
Curl Rating: 5
Dec 25, 2012
I got my very best two step Henna/Indigo results ever when I used the As I Am Curl Clarity Shampoo to pre-treat my hair! My henna went onto damp hair that felt very smooth and clean, not rough and dry. I sat for two hours under a bonnet dryer on medium heat with the my henna, and thirty minutes without heat for the indigo application. The results are beautiful and I am so happy that I have finally found a hydrating clarifying shampoo.
  • niknik112
  • via CurlMart
  • Type 3a
Curl Rating: 2
Dec 11, 2012
This product does clarify, however it clarified too well. My hair felt so stripped and dry that I had to deep condition and then use another conditioner after that. Also it smells awful!!! It smells like rancid coconut.
  • Alluring_Curls
  • via CurlMart
  • Type 3a
Curl Rating: 1
Nov 23, 2012
Awful. Just dried the mess out of my hair, I probably should stop trying this line.
  • Cheles08
  • Type 4c
  • Official Reviewer
Curl Rating: 4
Sep 29, 2012
Very good clarifying shampoo. The first wash takes more product, but the second wash you can feel all the buildup being washed away. The smell is not noticeable and my hair is super clean... Remember to moisturize and condition right after.
  • naturelle44
  • Type 4a
Curl Rating: 4
Sep 13, 2012
I rarely use shampoos, but I did have the opportunity to use this product. It's ok as a clarifying shampoo.
  • gardencurls
  • Type 3b
Curl Rating: 4
Sep 12, 2012
This stuff is strong! After being "strictly" CG for over a year, I started "cheating" because I love to try new products. I still completely avoid harsh sulfates, because my hair naturally behaves like it's freeze-dried, but I can't deny that with occasional use I get great hair results from some silicone serums and/or styling products that can cause "build-up". This cleanser is, ultimately, what lead to my decision to broaden my product usage. It cleanses so thoroughly I know I can easily get my hair back to it's un-built-up state with one wash. I can use this only when I have some build-up though, or it's much too drying and harsh. I will always have a bottle of this handy. Even if I use it once a year, nothing else cleans like this, and it's cost-effective, and smells delicious.
  • laurabeth33
  • Type 2b
  • Official Reviewer
Curl Rating: 2
Sep 04, 2012
This clarifying poo didn't get the gunk out of my curls (had some serious cone buildup), based on how my curls behaved after use. Also, it was STRONG stuff because my hair was rough and parched after using and some of my hair coloring that I'd done 2 weeks earlier was stripped out. It also didn't distribute the best through my hair, even when I wet my hair while trying to work it through. Therefore, I had a use more of this poo than the normal poo or clarifying poo to get it all over my head. I do like the ingreds because some are allergic to traditional clarifiers, but for all the stripping it did, to not remove what I aimed to clarify out--that wasn't cool for me.
  • CurlySuzy
  • Type 2c
  • Official Reviewer
Curl Rating: 4
Jul 02, 2012
I used this after I had used some serious silicone products. It cleaned my hair very well. It was almost too clean. I will only use this product when I really need to get a lot of product out of my hair. I think it would dry my hair out if I used it on a regular basis. It gets the job done but is an over achiever for sure.
  • glad2bnappy
  • via CurlMart
Curl Rating: 3
May 28, 2012
this product was just okay. It cleaned my hair and definitely didn't strip all the moisture, but it felt a little thin. For some reason I couldn't adjust to how thin/watery the product was. It wasn't the worse, but I don't feel the need to order again.
  • Noolee_Natural
  • Type 4c
Curl Rating: 3
Mar 12, 2012
A good clarifier, but it left my hair feeling too stripped.
  • curlisle
  • via CurlMart
  • Type 3b
Curl Rating: 3
Mar 07, 2012
It was okay. I had high hopes for this but it simply does not clean well enough for me. I had castor oil in my hair and this did not help remove the oil build up, even with multiple lathers. My cleansing cream (not aia) and hydrating poos did a better job. It did not strip my hair which is a plus.
  • CurlyCrazy
  • Type 3b
Curl Rating: 3
Feb 29, 2012
TYPE 3B-3C this product is absolutely not what i was expecting. it does what it says in removing buildup thats for sure but it really stripped my hair. to the touch even still under the water of the shower my hair had no slip and was just as "rubbery" feeling. squeaky clean i suppose. did not like this particular product but i like the idea of a harmless product. i may try it to clarify while cowashing? but i will definately give AS I AM another chance !! hopefully the next product will give me better luck.
  • pgobi20
  • via CurlMart
Curl Rating: 3
Nov 01, 2011
Not the best to me. I used this product this week for my monthly clarifying (since I don't use a lot of product) and my hair felt crunchy after using this and hydration elation as a DC. I'll keep searching but not counting it out yet.
  • Product
  • Type 3a
Curl Rating: 4
Sep 20, 2011
This is great for clarifying. I wouldn't use it too much though because with frequent use I think it might be drying, but it does what is says. After using a co-wash you need something like this every once in a while to remove buildup. I use it with Hydration Elation and my hair looks great. I have to say that this is the best overall line for my hair. My hair is between a 3b and 3c. It really is hard to really tell what type my hair is! Sometimes my curls are loose but I have a lot of sprials and it tends be blonde and frizzy if I don't use the right products. These are great and not too expensive.
  • Jade1220
  • Type 4a
Curl Rating: 5
Sep 07, 2011
I like this... I like it a whole lot! My hair felt clean but not striped of moisture. It's definitely a keeper... Up front in my pj drawer. :)
  • kachambers1
  • via CurlMart
  • Type 3c
Curl Rating: 5
Sep 04, 2011
Excellent clarifying shampoo. Hair was extremely clean but not stripped. My curls were supreme. Will definitely buy again and highly recomment.
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Our Rating System explained…
Curl Rating: 5 5 Curls: Results were consistently dreamy. Worth repurchasing in large sizes.
Curl Rating: 4 4 Curls: Results were better than most. Would repurchase, just not in bulk.
Curl Rating: 3 3 Curls: Some redeeming qualiities but inconsistent or an incomplete solution. Repurchasing hesitancy.
Curl Rating: 2 2 Curls: Had at least one positive trait, but the negative outweighted the positive(s) without question.
Curl Rating: 1 1 Curl: If I were stuck on a desert island, and this product was the only one available, I'd make my own stuff on the island.