NaturallyCurly

Hair Rules’ inspiration for “Texture on the Runway” comes from our love for the late 70s and early 80s, where elegance and decadence were the only prerequisites. As such, our goal is to showcase texture in the most opulent, decadent and sophisticated way.

For Hair Rules’ founders, this time has a special meaning, as it was an inclusive era that celebrated our unique differences. This was a period that embraced opulence and style, with big color to flair, from hair and makeup to fashion.

The hair colors we have chosen are complimentary to skin tone, with an overall theme of fiery reds, platinum blondes, rich dark brunettes and heavy block highlights. We have taken our cues from late 70s icons such as Halston, Bianca Jagger, Studio 54, Diana Ross mahogany, eyes of Faye Dunaway, Laura Mars and Casino. This period is representative of our brand, Hair Rules, which celebrates a multi-textural world.

Check out these styles plus so much more at TextureOnTheRunway.com.

Garcelle’s Hollywood look is perfect for any curly looking for a night-on-the-town hairstyle! First, shampoo with Twisted Sista De-Frizz Shampoo to hydrate your strands, and provide nutrients such as green tea extract and coconut oil.

Next, condition with the Twisted Sista De-Frizz Conditioner. This conditioner strengthens, protects hair from UV damage, and feeds moisture back into starved hair that is prone to frizz. Deliversing intensive conditioning to your strands is important to avoid greasy roots and hair feeling lank.

Once hair is conditioned, apply Twisted Sista Straightening Blow Dry Cream to your roots to relax and calm hair while blow drying. After hair is smooth and dry, using a small-tooth comb, create a part down the middle of your head. Then, take your large barrel curling iron and take medium to small sections and begin wrapping the hair around the barrel of the iron to give you that beautiful soft wave. While curling, spritz new Twisted Sista Hot Curl Perfector to hold and protect curls from heat damage. Use your finger to comb through your curls to create a fuller look.

After curling, use a flat brush to brush down the sides of your hair to mimic Garcelle’s look. Once your desired look is complete. add Twisted Sista Different Strokes Serum to keep fly aways down and control frizz.

Using the new ARROJO American Wave System, we are creating a dynamic, versatile variety of modern, multi-textured styles tailored to the individual. We will illustrate our commitment to contemporary and creative, wearable and trend-conscious hairstyles with texture and movement.

Our muse is the multi-cultural, multi-textured styles found on the fashionistas of the New York City streets. Helping to define the character, tastes and styles of some of the Big Apple’s coolest cats, we find the mélange of textures a dynamic addition to the city’s kaleidoscope. The unique shapes inspire us to think of new ways to cut, color, style hair — we are using New York City street inspiration to create a trailblazing, texture-inspired runway-ready show.

It is hard to know what colors will be used until we chose the models, but color is being incorporated into our show, and it will focus on fashion-forward techniques that marry color and texture together.

Using innovative, technical foil patterns and freestyle hair painting to create harmonized, admix colors, dyes will be used to blend ARROJO’s new wave of curl with rich saturation, smoldering heat, colorful billowing motion with volume, shape, shine.

For cutting, the exact techniques will be determined by the needs of the models, however, you can expect: scissor and razor cut asymmetry, disconnection, undercutting, aggressive, spiral-shaped layering, and short to long cutting applied to visionary dark to light, ombre colors, and cascading, free-falling, tumbling waves and curls.

Check out these styles plus so much more at TextureOnTheRunway.com. 

Reese Witherspoon is a wavy hair idol for type 2 women! Her style at the Golden Globes, or on the red carpet at all, was amazing and gave a shout out to her natural wave with a little enhancement from a curling iron. Amika experts walk us through exactly how to steal her style.

Red Carpet Waves

1. Pour a dime-sized amount of Amika Obliphica Oil Treatment into your palms and rub them together. Work the Oil into your hair starting at the ends for shine and heat protection.
2. Using a round soft bristle brush, blow dry your hair using the NRG Professional Drying System.
3. Take a section of hair and loosely wrap it around the largest barrel, the 32mm barrel, of the Amika Triple Barrel Curler. This will create big, loose waves. Curl all your hair in this manner.
4. Tease the hair at your crown slightly to give it some height. For a glossy finish, lightly smooth a second application of Obliphica Oil Treatment over the look.

More celebrity looks: Get AnnaLynne McCord’s Curly Hairstyle!

For Curls Unleashed by Organic Root Stimulator, the theme is “Curls, Coils, Kinks…Unleashed” inspired by the mantra, “Nature got it right the first time.”  Textured hair has a uniqueness that is an inspiration in itself. The curls and coils do some amazing things when manipulated in the right way, using the right products. We plan to use the hair as a tool for self-setting, adding shape and definition to the locks. We’ll use a Tousled Twist technique at “Texture on the Runway“ to achieve an array of looks with an assortment of hair types to show the naturlista that versatility is obtainable no matter how tight her curl. Stylistically, we’ll be “going back to nature” and natural trends in hair as the core influence.

Director of Education Dr. Reginald Mitchell sees the new natural movement as a part of a retro fashion and lifestyle trend. The classic, quality fashions with a multi-cultural flavor are what we see this spring. Fashion usually drives hairstyle. The return of Halston, the emergence of Tribal Influence, the genius of organic and sustainable fabrics are similar, classic, multi-cultural and environmental-friendly trends. In hair, we showcase texture trends — from wavy to curly, coily to kinky — that adorn the retro trends in a way that is sublime. The biggest hair trend now amongst women of color is the “naturalista movement.” The hair-obsessed realize that, just as classics had it right, in hair, “nature got it right the first time!” Naturalistas are sporting attainable, but highly artistic and self-expressive styles and fashions of the past. Of course, to be current, there is a neo-natural twist, making what’s old new again.”

Sr. Educator Willie Malone describes this hybrid, classic and naturalista style inspiration as “Neo-Bohemian.” Malone expresses that the time period is 60s-revisited, but different. As Dr. Reggie put it, “the hair and fashion-obsessed are our market, except, it’s not a politically-charged power thing, but an inner-beauty unleashed, power thing. The moment these beauties embrace their natural curls and kinks is a redefining moment in their self-acceptance.”

Hair Cocktails

Hair texture is as individual and diverse as the women of color are around the globe.

A major concern for those with wavy hair (2s and some 3s) is eliminating frizz without weighting down the hair. No Boundaries Leave In Conditioner should be a staple product for those with this problem. Apply to wet hair and follow by scrunching in a moderate amount of Let it Flow Mousse and dry using a diffuser. Avoid using fingers to manipulate wavy hair as this commonly causes frizzing. Instead use the tail of a comb to position hair into place while drying.

Those with very dense curly hair (3Cs) look to add definition and control to eliminate some volume. Cocktailing Take Command Curl Crème along with Set it Off Curl Boosting Jelly will give the right amount of shine and a “crunchless” curl to die for.

Our beautiful ladies with type 4 hair desire to maintain the proper moisture level, soften and add definitions and shine to their tresses. Take Command Curl Crème is perfect for coiling and twisting hair. Revitalize these looks the next day and the day after with Second Chance Curl Refresher for a fresh look without having to start all over each day.

Check out these styles plus so much more at TextureOnTheRunway.com.

Curly girls had a reason to smile at Madonna’s Super Bowl halftime show as the Queen of Pop performed classic hits including “Vogue” and “Like a Prayer” alongside new releases. Fans say that the Material Girl never ages, and she looks better in 2012 than she did in 1982! She’s fit, fabulous…and CURLY! No straight strand would dare strike a pose on that face last night. Morgan Willhite, Creative Director at Ouidad shares styling tips for achieving curls that are vogue worthy.

“Alongside her gold shadow, apricot lip and embellished gold manicure, Madonna’s jet set curls were all the rage,” says Willhite. ”Her blonde waves were flawless and perfectly in place.”

This look capitalized on the natural texture of her hair. A look similar to this can easily be achieved with the Ouidad Rake and Shake method. The trick to this method is to create the curl pattern while hair is damp and let locks dry naturally (or with a diffuser set to low heat).

Vogue Worthy Curls

1. Use a frizz fighting shampoo and conditioner such as the Ouidad Climate Control Defrizzing Shampoo and Conditioner to combat frizz from the start.
2. Gently squeeze excess water out of wet hair and blot with a towel (a micro-fiber one is best) to pull out additional moisture.
3. Using outstretched fingers or a comb, add the PlayCurl Volumizing Foam which will give you a long lasting dose of high impact volume.
4. Divide hair into 4 to 6 sections and dispense a nickel sized dollop of styling product to palms and rub hands together. Working one section at a time, separate fingers on one hand like a “rake” and rake the section from scalp to ends, spreading the styling gel throughout the section.
5. When you reach the end of the hair, gently “shake” hair back and forth to create curl in the hair. Let go of the section and allow hair to fall. Repeat the above steps for all sections using a dollop of styling product for each section. Diffuse hair or let it dry naturally.

The stylist team from Minardi Luxury Color Care is coming together to create what they are calling “The Freedom Collection” for “Texture on the Runway.” Beth Minardi, Mark Mileti and Steven will each be putting their own interpretation and spin on the overall theme for the brand. Here, we bring you a sneak peak inside their stylist mind – only days before the big event!

Steven on Style

Mary Kate Olsen is the muse for my downtown Soho chic girl. Kim Kardashian inspires my Upper East Side girl, glamorous with a twist. Also a source of inspiration: Sofia Loren – reborn! I’ll add a classic chocolate brown for every girl from any generation. I see big hair for sashaying on the runway; big hair and small, tight curls.

The past is a major inspiration. Reinventing the diva is a theme throughout this collection. The 60s, 70s and 80s have been combined. The curling style mirrors the clothing of the 60s, 70s and 80s, it is very colorful, youthful. I like the juxtaposition of Downtown meets Uptown and this is a common thread in all of my work.

We will use Minardi styling products: Abundance volumizing Foam for volume up, Subdue Frizz Restraining Crème for smoothing the hair. We will use Minardi Pieces Pomade and Joico Dry Wax Spray to create texture. I will use a straight razor to slice into the hair, pulling it toward my body horizontally to create movement and reduce choppy layers. After that, I will use scissors to cut vertically to clean up the ends with a slight point cut to make sure the ends are not too wispy. This prevents frizziness.

Beth and Mark on Color

This is a bold approach to cut and color that favors any shade a woman chooses, yet the shades are sophisticated and refined. Super shine is an important part of hair color. Great inspiration from classic film and from woman who dared to make a statement: Wallis Simpson, Marilyn, Jackie O, Grace Kelly, Rita Hayworth, Christina Hendricks, Jean Shrimpton, Sharon Tate, Jennifer Lopez and Beyonce.

• We will hydrate the hair deeply with Wash 3 and After Wash 3.
• A lot of Vero KPak Chrome color in deeper jewel tones and a velvety, dramatic brown. I will focus a lot on rich color.
• I want to infuse the hair with color: color in, rather than color out.
• Minardi Pre Wash Therapy will be applied to the mid-shaft to the ends of each model’s hair during their color service.

Check out these styles plus so much more at TextureOnTheRunway.com. 

Naturally curly hair is in a league of its own. It requires special attention to keep it healthy from the inside out. The proper styling tools and products are a must.

Naturally curly hair has its own beauty which cannot be ignored, so here are a couple celebrity hairstyles to model for spring 2012. ONE stylists explain how to take you from average to “A” list with these step -by-step celebrity curly hair style instructions.

Alicia Keys

Deep-condition hair at least once a week and stick to minimal shampooing.

Use a wide-tooth comb to detangle hair while still in the shower.

Cocktail some leave-in conditioner and anti-frizz and run through wet hair to prevent damage. Allow it to air-dry so you get smooth, well-behaved curls. For faster drying towel dry and use a ONE diffuser and EPIC blow dryer to speed the drying process.

A deep side part gives this style extra sexiness – it’s a great way to give curly hair red carpet edge.

Use a VERGE Bubble Wand and wrap 1-2 inch pieces around the barrel, holding the iron parallel to your head. Apply heat to the roots then Start wrapping from just above the middle of each section so your roots lie flat.

Follow this step until entire head is curled. Apply a dime-size bit of shine serum to your hands. And run your fingers through the hair to separate curls so they look softer to finish.

Meg Ryan

Model your hairstyle after Meg by using a combo of leave-in conditioner and curl-enhancing products to maintain your curly mane.

To style, blow-dry hair with EPIC  blow dryer and round brush to shape layers and brush the hair smooth. Then use a 1 inch Legacy Flat Iron section hair from ear to ear. Take 2 inch sections and wrap the hair around the iron. Overdirect your wrist and slide the iron from root to end to craft big, loose waves. Finish the back section first.

Then part jaggedly down the middle and really work the front sections curling away from the face to create volume. Finish with a medium-hold hairspray for an all-day (and night!) hold.

A combination of blow-drying and air-drying creates a great, balanced style. Curls are in, and a rounder curl is what the celebs want! And we can give it to them! You need the right styling tools to create any celebrity look. I never leave home without my ONE styling tools! Voila!

Meet Sarah, better known as WaterLily716 in the vlogging world. She is a type 3 curly who, like many of you, didn’t ever know how to take care of or manage her curls growing up. She takes us through her curl story and gives us insight into how she got where she is and why she thinks that natural hair vlogging is so important.

Up Close & Personal

WaterLily716

Guest posting by Dickey of Hair Rules:

Some of my favorite runway styles are the kind that allow me unlimited styling options, particularly when collaborating with a designer and makeup artist. I believe in using a cohesive approach that utilizes the designer’s vision to think outside of the box and transcend ethnicity and texture.

The most creative approach to do this is using hair extensions, wigs and pieces, which come in an endless array of color and texture. Synthetic hair can be molded into any shape or form.

Kanekalon, shown here is an easy way to take any texture and enhance it in minutes. Take either long or short, slick it and crown it into a ponytail. Then you attach the center of the kanekalon hair with bobby pins. The hair already comes with a band tied off in the center, so you can add as many packs as you like. I like to add six so you can cut off the excess into any length or shape.