Articles By Ouidad

Dear Ouidad:

I have the 3A hair type and for years I would color and straighten it, and now I'm having the issue of wanting to give up on my hair completely and just get it chemically straightened. I want my curly hair to work for me though, not conform to the normal straight hair you see everywhere. The ends are too frizzy and undefined, but I don't like the look of a wet dog with too much gel to control it, what do I do? The frizz is out of control at times and my hair falls out in clumps, any suggestions?

- Lauren N, 3A


I am so happy that you want to embrace your natural curls instead of straightening them. Stand out from the crowd girl!

The combination of color and heat styling can wreak havoc and cause dryness, damage and frizz. It sounds like you're in need of some curl rehab, so I would first suggest my Curl Recovery line of products to nurse your hair back to health.

What you need now is to repair your damage while strengthening and restructuring your curls. It's especially important for you to keep an eye on ingredients while you recover your curls, avoiding anything harmful that may aggravate your dryness. Shampoos have been known to cause damage to curly hair, so try out a cleansing oil instead. Also be sure to deep condition once a week. Our Curl Recovery Mask will help recreate your hair's depleted lipid barrier, restoring the protective layer to promote health and prevent future damage. I also suggest consulting a Ouidad Certified stylist to assess your curls and trim your ends as necessary.

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Dear Ouidad:

I have wavy curvy hair (Type 2B) that is thick and bushy, but if I grow it out it seems to resemble straight hair. What are your tips for dealing with this kind of hair? What are the best hairstyles for me? I like to cut different lengths of hair at once - does this flatter my hair type? Thank you.

- Windi


Your cut is so important for encouraging the curls to form. It's difficult to recommend a specific cut without seeing and getting a feel for your unique curls myself, but we offer free curl consultations in our flagship salons in New York and Santa Monica. A stylist can take a look and suggest the best cut to flatter you! The cutting technique I recommend is my Carving & Slicing method, which I have found is the best way to remove the bulk associated with the dreaded "pyramid" look, while preserving and enhancing your natural curl pattern.

But a cut isn't the only factor in defining your curls. A lightweight styling product can moisturize and provide definition to prevent “bushiness” like my Moisture Lock Define & Shine Curl Styling Gel-Cream. I designed this to keep waves and curls hydrated, defined, soft and shiny all day without weighing hair down.

How to Use It

  • Distribute evenly through damp hair from root to end
  • Diffuse or air dry hair as usual

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Dear Ouidad:

My biggest problem is trying to deal with the frizz that happens as a result of working out. If I work out in the morning I want to be able to wear my curly hair to work without having to wash it. I only like to wash my hair 3 times a week, and I want to work out more often than that. I've even tried a Brazilian Blowout to help with frizz but my hair still looks frizzy after a workout. What can I do to refresh my curls and make them look better before work?

- Jamie 3B


This is a very common question that I receive from active curlies and I’m glad you are not letting your curls deter you from sticking to your routine. Give your curls a post workout boost with my Botanical Boost Moisture Infusing & Refreshing Spray. Designed to soften, moisturize, detangle and fight frizz, this is the perfect pick me up without having to rewash your hair! Our 2.5 ounce travel size is great to leave in your gym bag.

How to Use It

  • Spritz hair after a workout
  • Smooth product over curls to distribute evenly
  • Avoid disturbing the curl by taking care not to break up the curls with your fingers

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Hillary Molinar

Dear Ouidad:

I have thick, Type 3B hair and I deep condition regularly and follow the CG method - but for some reason my hair will not grow past my shoulders. I try my best to maintain healthy curls, but what can I do to encourage growth?

- Hillary 3C, Pictured


To encourage hair growth, I highly recommend starting at the scalp. First I'd recommend you try exfoliating your scalp and then using a deep treatment to repair and prevent damage. This will help clear your scalp and your hair follicles of any product buildup and residue you may have. I created my Mediterranean Bay Leaf Treatment using Fennel Seed Extract to increase micro-circulation and oxygen flow to the root.

How to Use It

  • Shampoo hair as you normally would
  • Massage the Bay Leaf Treatment gently over your entire scalp for 1-3 minutes using just your fingertips
  • Rinse out and follow up with a conditioner, running it throughout your hair for additional moisture

If your goal is to encourage hair growth, I would recommend using this 2-3 times per week. You can also try this alongside our Salon Series Biotin Reparative Treatment, an overnight scalp treatment infused with Biotin and a rich vitamin cocktail. These two products used in conjunction will soothe and improve the condition of your scalp to help promote healthy hair growth.

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Woman with frizzy hair

Dear Ouidad:

"Ok, so I know that detangling is a must to help keep my hair from matting together and being a tangled mess. However, whenever I do detangle, I wind up with a fluffed out mess that won't coil back up. What am I doing wrong? I only detangle when I have a head full of conditioner. I use my fingers and a comb, sometimes my Denman, but not often.Any suggestions? It makes me not want to detangle, but I know that's a bad idea."

-CurlTalk user PrettyLady24


You are absolutely doing the right thing by detangling your curls with conditioner and your fingers, but I would not recommend using a brush on curly or coily hair under any circumstances to prevent frizz. In my experience the most challenging aspect of curly hair is detangling it, and it is crucial to use tools that will slide through your curls without the ripping or tugging. I would recommend giving our Double Detangler a try if you haven't already. It's unique in that it has double rows of teeth to eliminate difficult knots and prevent your curls from springing back and re-tangling. Coat your wet hair in conditioner and then separate your hair into sections, gently detangle each section using a comb or your fingers on difficult knots.

After you detangle and rinse out your conditioner, you may find that your curls or coils have elongated or lost their shape. The products and techniques you use to apply them will help to reactivate your curls and give them the hold and definition you're looking for.

After Detangling

  1. Start with a repairing styling primer or leave-in to seal in moisture and smooth frizz
  2. Follow this with a moisturizing styling product that will provide soft hold and definition like the Curl Quencher Moisturizing Styling Gel
  3. Apply your products using the Rake & Shake technique
  4. Gently blot your hair with a towel to remove excess moisture




Dear Ouidad:

"I'm new to co-washing and I've been using products that are specifically called 'co-wash conditioner.' I'm really loving the results on my hair so far but my question is, should I still be using a regular conditioner after the co-wash conditioner?"


This is really going to be specific to your unique curls and the kind of moisture they need. Pay close attention to your hair while you're testing out this new cleansing routine of yours to see if the cleansing conditioners you're using are providing enough moisture for your curls, as this will also vary based on the conditioner you are using. Our own Curl Co-Wash is unlike most cleansing conditioners in that it contains a concentrated blend of conditioners and oils plus a gentle, naturally-derived coconut cleanser that will not dry or strip your hair. If you feel that you still need more moisture you can always follow with a leave in conditioner.

How to co-wash

  1. Saturate hair thoroughly with lukewarm water
  2. Divide into 4 sections and apply 3-8 pumps to each section
  3. Massage the scalp with fingers and comb through to distribute evenly
  4. Leave on for the duration of your bath or shower, then rinse
  5. Optional: If you feel that you need more moisture you can follow with a leave-in conditioner like our Moisture Lock or a primer prior to styling prior to styling.




Woman shampooing scalp

Dear Ouidad:

"Every winter I go through the same thing: excessive oiliness at my roots and an extremely dry, flaky scalp. You'd think both problems couldn't happen on the same head! I'm struggling to find a routine that will address both issues, as a solution for one seems to exacerbate the other. What kinds of products will help me and how should I apply them?"


The cold and dry air during the winter can be harsh on our curly hair. We see a lot of clients at our Salon who are experiencing scalp irritation and build-up, which leads to hair follicles being blocked and hair roots being dehydrated. In my home country of Lebanon we use a rare Bay Leaf Oil for its restorative qualities, so I developed and imported the Salon Series Mediterranean Bay Leaf Treatment to help our clients improve their scalp health.

The scalp treatment helps soothe the itchiness or irritation you're experiencing, and its light-textured cream will exfoliate the scalp to remove flakiness. Our formula of Fennel Seed Extract serves to increase micro-circulation and oxygen flow to the root, which will result in a healthy scalp and as an added benefit, stimulate hair growth.

To clear the scalp and follicles of buildup, flakes and residue I suggest first shampooing with Waterworks Clarifying Shampoo, then apply the scalp treatment on freshly shampooed hair. Using the pads of the fingertips (never use nails), massage gently over the entire scalp for 1-3 minutes. Rinse out and follow with an oil-free conditioner to balance the oiliness you're experiencing, running it throughout your hair for additional moisture. For you, I would suggest treating your hair with this every other day.


Portrait of Ouidad founder

Dear Ouidad:

Until recently I wasn't paying much attention to the ingredients in my hair products (bad, I know!) but now that I'm cutting silicones out of my hair's diet, I've noticed my strands are looking a little dull. I'm missing the glossy shine that products with silicones gave my curls and I've even considered going back.

What can I do to get back my shine? Are there certain ingredients or techniques that will help give me that glossy look without the negative effects?


This is a very good question! I believe that silicones such as dimethicone are best used in small doses, and when used in moderation, don't put your curls at risk. So you can absolutely add a little back to your hair diet! Silicones create a barrier between your hair and the elements; so in a way strands are protected from frizz, humidity and precipitation.

To help regain hair health and shine, it is important to include a monthly deep treatment in your monthly regimen. I recommend our 12-minute Deep Treatment to feed curls with a combination of essential amino acids and proteins.

In addition, your curls should be rinsed with a clarifying shampoo such as my Ouidad Water Works shampoo at least once every 2-3 weeks to help remove residue from your daily product regimen leaving curls refreshed. We've worked hard to formulate a shampoo that can gently remove build-up without stripping your curls of moisture. 

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Lady with big, curly, red hair looking straight ahead and serious

My hair has too much volume!

Dear Ouidad: I really need your help. My hair is a 3b and 3c hair and is slightly above my waist in length. My hair has so much volume when I style it and sometimes I love having huge hair, but most of the time I want my hair to be more calm. I mostly use Mixed Chicks or Shea Moisture Curl Enhancing Smoothie and those products are good in defining my curls, but not calming them down completely. I have tried everything, including heavy gels with my curl enhancer, and nothing has calmed my hair down. What would you suggest?

A: I would encourage you to visit one of my Ouidad Flagship Salons in New York and Santa Monica or Ouidad Certified Salons. They are highly trained in my Carving and Slicing technique. It is less about taking off length and more about removing the bulk of your curls so they easily lie into one another, making them easier to manage. You can also try using Climate Control Shampoo and Conditioner to remove frizz that may be involved in making your hair “huge”.

Dear Ouidad: I am at my wits end with my hair! It has always been difficult, but more so since having my baby. The front pieces are very kinky and curly and don't grow very long (and it looks as though I am growing new hair, so I now have a crown of short frizz along my hair line). Underneath the tight curls by my ears, the hair is completely straight, and in the back ,it is flat on the top and bigger curls as it gets to the length. I just want a hair style that I can manage and have it look the same every day. I am willing to try some chemicals that are reasonable in price, but realistically, I am not a high maintenance person, so I will not be going to the salon every month. I am debating having it cut A-Line and straightening it, but again, I don't like to do hair or makeup, so I'm afraid that I would be making a mistake assuming that I will do that every day. Right now my hair is shoulder length, and I usually bobby pin the "bangs" back.

I am out of hair spray and moose so I am open to suggestions on that, but I recently bought Biolage shampoo and conditioner and gel for curly hair — not that impressed.

Do you have a recommendation on a haircut? Do you have a recommendation for a stylist in my area? I live in Santa Rosa California, zip code 95404.

A: After having a baby, it’s very normal for women to experience changes in their hair because of the change in estrogen levels that your physique is experiencing. However, I absolutely love curls and never suggest any chemical treatments that could further damage the hair. You can start repairing your locks by using my 12-Minute Deep Treatment once a week until you feel it's no longer necessary and continue to use it at least once a month after that.

Secondly, it’s very important to have the right haircut, so you can achieve the low maintenance curls that you want. If you are able to, I suggest going to one of my Ouidad Flagship Salons or a Ouidad Certified Salon. All Ouidad Stylists have been trained in my technique called Carving and Slicing. This technique is designed specifically to address the special needs of curly hair — to remove the bulk associated with the dreaded "pyramid" look, while preserving and enhancing your natural curl pattern.

Lastly, I suggest using my moisturizing Curl Quencher Shampoo, Conditioner and Gel for your everyday products to help with the dryness and frizz you are experiencing.

Read More: 5 Best Hair Oils for Curly Hair

profile of a woman's face with blond wavy hair

How do I keep volume under control?

Dear Ouidad: I have a hair type that is somewhere between 2c and 3a. I had very long hair until last year, when I cut it short for the first time. It was kind of a haphazard cut (I did it myself in my dorm), but I enjoyed having it short. I'd like to cut it again, about to the nape of my neck, but my hair tends to poof out into a mushroom when I don't have length to weigh it down. Do you have any suggestions for a cut or styling method that will help me keep the volume under control?

A: I suggest, if you can, going to one of my Ouidad Flagship or Certified Salons. Our stylists are highly trained in my Carve and Slice technique. If you are not familiar with it, this haircut is designed specifically to address the special needs of curly hair — to remove the bulk associated with the dreaded "pyramid" look, while preserving and enhancing the natural curl pattern. You also want to keep in mind that when cutting your curls the shortest piece of hair around your face should stretch from the top of your forehead to the chin. This allows enough length to accommodate shrinkage and provide movement around your face.

Dear Ouidad: I have mixed kinky and kinky curly hair and I have been going natural for almost a year now. I just got it cut really short about two weeks ago, and now when I wash it, it curls majorly, but after letting it dry, it's thirsty. I don't know what to use to moisturize it. Any suggestions?

A: I would highly recommend my 12 Minute Deep Treatment at least twice a month, to feed your hair after all the damage it goes through from day to day. It will help with the overall “thirst” you feel your hair is having. I also have a product called Moisture Lock Leave-In Conditioner. This is formulated to hydrate your curls and help seal the cuticle layer to prevent frizz and encourage healthier hair and a healthier scalp.

Read More: How to do a Hair Rinse for Healthy Hair

Dear Ouidad:

Based on's hair type system, I would say I am between a 2a and 3b.  I am a 2a in the front and sides, and 3b in the back. I have chin length curly hair which is and has always been very fine, very soft and not thick or course at all. It isn't what I would consider typical curly hair.  

My hair was equally curly all around until I became older (52). The back of my hair is OK, but the sides and front part of my hair no longer curl up like they used to. I color my hair blonde (single process) and I do not do anything to my hair (other than the coloring) to damage it. I even let it dry naturally. 

I think the hair in the front and sides are pretty much white (gray) at this point and that part of my hair does not curl up like it used to. If the weather is dry, the front of my hair is what I would consider wavy (instead of curly) and dry looking. There are so many products out there, I have no idea what to use. 

Thank you for any advice!

Dear Two-Textured:

The absolute key to restoring the curl or wave and life back into your hair is to use an intensive conditioner every other week! Chemical processes such as coloring, can strip your hair of moisture and its curl pattern. My Deep Treatment penetrates the hair cuticle leaving hair revived and restructured. Pair this with a styling product for your curl type that will define curls without weighing them down. Apply this to your curls using my Rake and Shake method to distribute evenly throughout. Let air dry as usual!

Let me know how this works for you!


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