Articles By Straight CurlWord/Foram Mehta

See Foram's SatC style here

Charlotte York—the model for the perfect woman: generous, smart, loving, and super sexy and stylist. She makes traditional look sensational and it all starts with her beautiful chestnut locks that are somehow never a strand out of place. Her effortlessly polished look is the envy of women everywhere, who love everything Charlotte’s classic look.

With The Wonderful Stylists

In Sex and the City 2, we’re super excited to see that even Charlotte wears a slightly curlier look, pairing the change in hairstyle to the change in scenery. While I was transformed into Carrie , my cousin Priyanna opted for Charlotte’s sweet curls.

After Priyanna’s stylist, Kat, washed and dried her hair, she applied a generous amount of Pravana Ultra Body Foam Volumizer to make sure Priyanna’s hair would have lots of voluptuous body. To achieve the soft curly, Kat used a big barrel curling iron and then simulated hot rollers by holding the hot curl and pinning it. Kat explained that she didn’t just use hot rollers because they’re not made in larger sizes, so the curls would be too tight if she used the smaller ones. Instead, she improvised with the curling iron and a few clips and the look came out look fantastic!

Faux hot rollers.

After she let the curls set for about 15 minutes, Kat released the curls and took a small amount of Pravana Shine Serum to Priyanna’s hair. She used a soft-toothed brush and her fingers to run through the hair to loosen the curls and create a softer look. I was really amazed at how shiny Priyanna’s hair was from the serum – even the next day!

Priyanna All Finished With Kat

Overall, I know my cousin had a fabulous time and she looked great! We both had a blast showing off our new do's when we went to the movies to see SATC2! Check out the pictures and video!

Ready For SATC2!


See Priyanna's SatC style here

Cosmos, fashion, big hair – oh my! Sex and the City is back and more lavish and outrageous than ever. The Fab Four are doing it big in the second installment of the highly anticipated movie series, and although the quality of the summer blockbuster’s story plot is in debate amongst Sex-y gals everywhere (I’m neutral since I haven’t even seen it), one
thing is for sure: the ladies look better than ever! And this time around we—more than anyone—are super psyched to see all four women sporting curls and waves galore in all the promos. Reinventing her curly do once more is head honcho Carrie, who looks to be wearing a more natural, luscious curl. I made my way back to Trashy Roots salon in Round Rock, Texas to get “Carried” away and to pass along some tips to help you do the same at home!

With Master Stylist Anna

Master stylist and owner Anna Craig was my stylist for the day and she made sure I had oodles of fun again at Trashy Roots. After a wash and dry, Anna got started on curling my hair with a Chi flat iron. She sprayed my hair down with some Pravana Super Shape Hair spray and then got started. I was surprised to see how incredibly FAST the whole process went with the flat iron! Considering my length and thickness, it was nearly unbelievable the rate she was doing my hair! I probably spent more time waiting for my hair to dry than actually getting my hair curled. After it was all finished, Anna pieced it through with some more product and ta-da—all finished!

The final result was simply gorgeous! I was absolutely in love with my curls because they were so polished and luxurious looking. Because Anna curled my hair inwards, it all laid so beautifully and the look was really effortless. I had a lot of voluptuous body and plenty of “oompf” factor! What was also really amazing was the versatility a flat iron gives you while curling your hair. Anna showed me exactly how to slightly alter the tightness of the curl by just changing how quickly you run the iron through the hair. Also, Pravana really impressed me again with its high-quality products. I have to say that I’m super wary of hairspray because I’ve never had an experience where it didn’t leave my hair sticky and crunchy. So, when Anna started dousing my hair with the Pravana Super Shape, I was a tad bit worried about whether my hair would even flicker in the wind. But I really couldn’t believe after I was all done just how incredibly SOFT my hair was – yes, SOFT! There was absolutely no crunch, and yet a lot of great hold and body.

All finished!

Needless to say, I had another fabulous time at Trashy Roots and learned a lot of cool, new tricks to achieve a gorgeous look! Check out the video and pictures from my day! And don’t forget to see how Trashy Roots gave another gal a sweet, sophisticated look just like Charlotte’s from SATC 2!

Ready For SATC2!


It’s been almost two weeks since my transformation from a pin-straight haired gal to a bonafide wavyhead, and I have to say I really love the change. It’s been really fun to wake up to new hair every day. The waves are soft, natural-looking and easy to manage. But—it wasn’t like that from the get-go!

Foram's "natural" look

After I got the beach wave perm done, I had to wait 48 hours to wash my hair, and since it had been styled, I just chose to keep it up and out of the way until I could wash out all of the product.

Forty-eight hours later, I was dying to hop in the shower and check out my new waves. I used the Pravana Sulfate-free shampoo and conditioner Anna from Trashy Roots Salon & Spa had recommended for me. While the conditioner’s scent reminded me of the conditioner the at-home color kits include, it did the trick. My hair was clean and soft once I got out of the shower. I towel-dried my hair, combed out the tangles and sprayed some of the Pravana Intensive Leave-In Conditioner in. Scrunch, scrunch, scrunch.

Next, I sprayed my hair down with the Pravana Beach Wave Control Mist. Scrunch, scrunch, scrunch. I was done! Having been a bit wary of how much maintenance I’d have to give my new wavy hair, I was pleased to say it was actually really quick and simple.

The mist was supposed to give me the “beach wave-y” look, and it did—for a while. I have super thick hair, and with my layers and relatively short length, it had a lot of volume on its own. I was concerned about the level of “poof” it might have with the waves, and I was right to be! Later on that night, my hair had taken on a personality of its own—with too much volume and not enough definition, I looked like a dog with big fuzzy ears! Definitely NOT the look I was hoping for! What to do? I sprayed it through with the mist, as the directions said, to “refresh” my waves. It helped—a little. But really, all I was left with was some dampened waves and hair that was all tangles.

The next day, I decided to nix the mist and try the Pravana Curl Enhancing Gel. Anna had recommended I use this for a “wet look”. I gave it a go after washing my hair. I was surprised when I squeezed some out that it was more the texture of a serum rather than a gel. I worked it through my hair and did some more scrunching. Voila! Hours later, I had more defined waves that looked natural, yet styled. That didn’t take me any work or time at all, and the results were more than satisfactory! Plus, my hair doesn’t feel like it has a ton of product in it. I can still run my fingers through it without running into tangles.

Foram's evening look

My hair has on occasion taken on more poof than preferable, and on those days I’ve pulled out the mist. I find that it works well once my hair has already had some gel through it. Although I’m not a huge fan of the mist because it tends to feel more product-ey than the gel, it’s a good refresher for my hair in the middle of the day!

What’s funny is that although my hair is super-straight naturally, and even more straight when I take a flat iron to it (to get out all the kinks)—no one has commented on my new do! I’m assuming that people have simply assumed it’s my natural hair and I normally iron it out everyday. Guess it goes to show you how natural this look really is! Even better is that I’ve been able to literally wash, gel, scrunch, and go every single day. No ironing out kinks—nothing! It looks super natural in the day and just as dressed up at night. I’m loving the versatility!


pravana beach wave

Foram before her Beach Wave, and after.

I’ve always had straight hair. Not kind of straight hair or slightly wavy hair—really straight hair. It’ll occasionally kink out if I sleep with it or tie it up wet, but other than that, it’s pretty boring. I use a flat iron to get it pin straight for special occasions, but I’ve been lucky enough that I can wear it out naturally sans product for everyday activities. It’s also super thick and pretty healthy because I don’t treat it with a lot of heat or product. So, I guess there are some benefits to it.

My mom always forbade me to do anything with my hair because it was so naturally healthy. So, until I was 19 years old, the most I did with my super straight hair was cut it—even that was every 6 months or so. Needless to say, the routine was pretty monotonous.

A couple of days ago, I was given the opportunity to be a guinea pig and receive the new Pravana Naturceuticals Beach Wave Perm. This isn’t our moms’ '80s perm. With no thioglycate, a relaxing agent, it’s a lot safer for your hair than the traditional perm. It also works with a Kertain Restructurizing Fusion Serum to protect your hair by infusing keratin and silk amino acids, which also add shine to your locks. The outcome, of course, is the biggest difference. Rather than giving you tightly wound, defined curls, the Beach Wave Perm gives you soft, natural waves. Think effortless, sensual, summery. I was, of course, more than willing!

I was sent to Trashy Roots Salon in Round Rock, Texas, for my makeover. This edgy-chic salon with Barbie-pink walls and skull-numbered wall clocks is one of the few offering the perm, as it’s relatively new. (Salons started offering it February 1, 2010.)

My stylist and Beach Wave perm expert, Sara Sanchez, walked me through the process. She told me that I was actually a perfect candidate for the perm because there are 2 big factors to consider before you sign up for the service: whether your hair has been highlighted and is healthy enough, and whether your hair is at least shoulder-length. Highlighted hair can be damaged, and not strong enough to take the formula, Sara said. The perm is not a good idea if your hair is too elastic. Also, if your hair is shorter than shoulder-length, it’s almost impossible to roll up, which obviously would make the perm a futile effort. Luckily, my hair was a few inches past shoulder-length and in good condition.

To achieve the soft, natural waves, Sara rolled up my hair in 3 large sections. A traditional perm, she told me, works in 7-9 smaller sections. Additionally, with the Beach Wave, hair is rolled up with sponges rather than perm rollers. How tight the stylist winds the sponges determines how tight the wave will be—giving you some options. Since my hair is so straight, I told Sara to go ahead and make mine tight. Why not? It should be a nice change!

After my shampoo, Sara rolled my hair up in about 30 minutes, after which she saturated my hair with the treatment. While I waited, I was offered some wine—what awesome service! She checked on me after 5 minutes, and then again after another 10. When my hair had finally taken to the treatment, Sara applied the keratin serum and shampooed me. The entire process probably took about 2 hours. She told me that, like with the traditional perm, I had to wait at least 48 hours before shampooing it again, so as not to relax the curl.

During this time, Anna Craig, the owner of Trashy Roots, came in. She walked over and introduced herself. Just as punk-glam as the salon itself, I could definitely see where the inspiration had come from.

After a quick trim, Sara was nice enough to curl my hair with a hot iron and put it up in a simple up-to because I had a formal event to attend that night. I received the star treatment that day!

When I was all finished, Anna graciously sent me home with a goodie bag of Pravana products to keep my snazzy new hair in sparkling condition. The salon also offers spa treatments, waxes, and other hair services. Definitely a cool, rockin’ place to get a new 'do without having to make a trek downtown!

It’s been a couple of days since I got the perm done, and so far so good. Because I couldn’t wash my hair, my styled hair stayed pretty much in the same shape as when Sara styled it! I was amazed since my hair won’t curl worth a dime, except when I use steamed sponge rollers. After I shampooed my hair with Pravana’s sulfate-free shampoo and conditioner, I sprayed some of the leave-in conditioner and Beach Wave Mist I received from Anna. A little scrunch here and a little twirl there—and my look was complete! The best part was that my hair didn’t feel crunchy or sticky—something I was really worried about. The process was easy enough even for my extremely low-maintenance routine. Anna told me the perm should last me about 2-3 months. Perfect for summer! Overall, I’m really happy with hair! Thanks to Anna Craig and Sara Sanchez at Trashy Roots for my new look and my awesome experience!


We try out Jessicurl Awe Inspiraling Spray on a curly gal who complains about her tired-looking curls. Want to buy this curly hair product? Click here! Already tried this product and want to add your review? Click here!


Justin finishes up Neelam's look with a quick 5-minute, glam face so she can be ready for her night on the town.


Justin shows a bookworm how to take her hair to the next level for a night out!


In this video, Justin offers Julie a prescription for products for her wavy/curly hair.



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