Happy Valentines Day!
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Frieda
GoDaddyGuy
During the Super Bowl on Sunday, we noticed that our logo, Frieda, and the GoDaddy Guy might be secretly sharing some products to make their locks sizzle in similar ways.
In the spirit of Valentine’s Day, we thought we would highlight a few products with sizzle, whose names alone might raise a pulse and set hearts afire . . .
Sex sells, right? We all know that. Evolutionary psychologist Geoffrey Miller says all our acquisitions of personal goods are motivated by the primal desire for procreation, pleasure or both. So why not make it obvious by naming products provocatively?
Tigi is well-known for its fun product names, such as Foxy Curls Conditioner, Some Like it Hot, Sexed Up Tonic, Rubber Rage and Hard Head Hairspray.
“Hair products shouldn’t just make you look good, but they should make you feel good too! We love names that evoke emotion and take you to your “happy place”… wherever that may be!” says Tigi spokeswoman Jamie Buis.
Taking things a step further, Tigi’s After-Party Smoothing Cream not only sports a provocative name, but the product’s packaging is unmistakably phallic.
Other brands, too, know that sex sells: Kevin Murphy offers Motion Lotion, while Liqwd’s Volumizing Catalyst is bound to raise some eyebrows.
There’s a whole line of hair products called Sexy Hair Concepts. When American Idol star Katharine McPhee partnered with company a few years ago, she said, “Who doesn’t want sexy hair?”
And of course, most of us are familiar with the NARS line of cosmetics, which bear provocative names like ‘Orgasm’, ‘Deep Throat’, ‘Striptease,’ and ‘Sex Machine’.
“A trend has emerged for racy brand named cosmetics with many manufacturers opting to give ‘sexy’ names to their beauty products in order to entice the more daring female consumer,” according to Cosmeticsdesign.com.
Nina Sisselman, vice president of creative development for beauty company High Maintenance, says, “If you are in a shop with hundreds of choices in front of you, the name, the package and the color makes a difference.”
So while Frieda and GoDaddy Guy decide which hot products to try out, for your own Valentine’s Day fun, pick up some Kinky Curly and let the sizzlin’ begin!
