Summer is a carefree time when you want to grab your beach bag and go.
But you also want your curls to look their best, even as they're facing the rigors of the salt, chlorine and sun.
Enter PhytoSpecific Integral Hair Care, a do-it-all product that instantly detangles and smooths straight hair, and redefines curls. A unique botanical complex of hordeum pulp, sandalwood, and philodendron hydrates and detangles. Red algae and vitamin B5 repair and strengthen. Wheat protein smooths hair and protects from heat styling while sunflower seed oil protects against UV rays and heat styling.
PhytoSpecific was created by French hairdresser Patrick Ales, founder and chairman of the Ales Groupe. His company is known for its ‘Phyto’ haircare lines —Phytotherathrie and Phytologie.
Ales felt there was a need for a full prestige line of products for curly, frizzy and wavy hair using botanical extracts and plants. While customers loved his Phyto products, there had been infinite requests from customers asking for specialty products for this hair texture.
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He enlisted the help of Dr. Fatou Batchily-Plat. Batchily-Plat, who has been recognized for her extensive studies of plants and has studied internationally. For Batchily-Plat, a curlyhead, it had long been her own dream to use her knowledge of phytochemistry to develop a line for naturally curly, frizzy and relaxed hair based in active botanical ingredients. Ales wanted a luxurious line with beautiful packaging and concentrated formulas.
The PhytoSpecific line was launched in France in 1997 and introduced in the United States in 1998.PhytoSpecific Integral Hair Care has emerged into one of its superstar products.