Natural hair and natural hair care embodies far more than a hair style — it's a lifestyle.
When asked about the impact of the natural hair “trend” on the hair industry, president and CEO of Bronner Bros., Inc. Bernard Bronner, stated: “I’ve been in the business for 30 years, and witnessed the rise (and fall) of the Jheri Curl and the California curl. I can tell you that there has been nothing bigger than the current natural hair trend,” Because of the outstanding growth and demand from the natural hair community, Bronner Bros has actually introduced three new hair care lines to fit the unique needs of natural hair: Isabella’s Own, 4 Naturals and Tropical Roots.
And as far as referring to the current emphasis on natural hair a trend, Mr. Bronner said definitively, “This is a movement NOT a fad and it is here to stay,” and for good reason. He cites the fact that it’s growth and popularity stems from education, not only on how to best take care of your hair, but also your body (there was a big emphasis on health and fitness at this year’s show), and your family. Because women are now passing that education and natural ideals down to their children, it will further perpetuate the movement, ensuring its longevity. The concept of natural hair and natural hair care embodies far more than a hair style — it is a lifestyle.
This entry was posted on Thursday, August 9th, 2012 at 4:30 pm and is filed under hairstyles, Healthy Living & Lifestyle, Products. You can follow any comments to this entry through the RSS 2.0 feed. You can skip to the end and leave a comment. Pinging is currently not allowed.
August 10th, 2012 at 9:39 pm
I agree that the natural hair revolution is not a fad. I think that with modern scientific technology meeting traditional hair care, natural hair can now be worn by anyone, no matter how difficult it would have been to manage in the past. I think it is wonderful that one no longer has to have “good” hair (a looser curl pattern) to wear it natural, and more importantly, I am overjoyed that natural hair is now accepted, neatly styled, in most all workplaces. Everyone should have a choice over something so personal as their hair and how they wear it.