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Ever feel like you apply product and apply product and apply product... but nothing ever changes? There's a chance that those products are not actually making their way into your hair shaft, also known as penetration. Some products have properties that do penetrate, and some do not penetrate.

First of all, what's the difference?

Products that penetrate: contain ingredients that the hair absorbs into the hair shaft

Products that don't penetrate: contain ingredients that merely coat the outside of the hair shaft

This is why sometimes your hair still feels dry even with a glossy layer of product applied to it. This can give the illusion of shine without actually giving your hair the moisture it needs. When you put in the time and money into applying products to your hair, you want to know that all your efforts are not done in vain. You want to see your products actually working, and we can't blame you.

Make it your mission to use products with ingredients that your hair absorbs, and don't waste your time on the ones that don't penetrate. Which ones are those, you ask? We'll break it down for you.

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