Who was your product line developed for? Do the products will work better or differently for certain hair types?
Texture My Way was developed with style chameleons in mind — that segment of women with natural hair who enjoy switching up their style. They go from sporting bouncy curls or coils to wearing it flat-ironed, silky straight and other versatile looks in between. Manageability, shine and softness are important to them, as well as products that don’t weight their hair down or leave it feeling gummy or oily.
We've also worked hard to keep our products affordable. Each one retails for just $6.99, making them perfect for curlies on any budget!
How do your products work for curlies? What results can they expect?
Texture My Way is ideal for curly hair. We get lots of great feedback on how the therapies keep hair moisturized, are light-weight, smell great, and provide the manageability and style control that 2A-4c hair needs.
Do you have any tips for women who are considering going natural or new curlies?
Patience is essential for women considering transitioning from chemically straightened to natural hair. Hair in transition goes through a learning curve. There’s always some trial and error, but training hair that has been chemically altered to become manageable without chemicals takes patience and the right maintenance.
The “big chop” is the fastest way to dealing with the transition, but not every woman wants to take that plunge. Gradually cutting hair shorter helps, as well as opting for styles that are not super straight. Candy curls, spirals, roller sets…anything that gives hair body can effectively masquerade different textures.
Texture My Way Naturally Straight Flat Iron Butter can be used to keep new growth flat and silky smooth, and Keep It Curly Styling Foam can give bounce to roller sets or twist outs. For growth, a healthy, clean scalp is the key. Texture My Way Hydrate! sulfate-free Shampoo gently and effectively cleans and nourishes hair and scalp.
A style tip that helps control frizz on curly hair involves sectioning curly or wavy hair into big (or smaller) twists at bed time using Texture My Way Keep It Curly when twisting. When ready to style, apply just a bit of Texture My Way Mega Protein Oyl Elixir to finger tips, as you release the twists and finger style hair. Keep it Curly’s moisture retention helps control the frizz, Mega Protein Oyl locks in the shine, and this regimen keeps the style from becoming “fly away.”