L’Oréal Professionnel and Artistic Partner Recine, joined together at the L’Oréal Institute for Professional Products in New York City in October to present Texture Expert -- a new premium luxury hair styling line -- to beauty industry guests and friends at an intimate cocktail party.
Inspired by Haute Couture fashion, Texture Expert embraces technical innovation, artistic inspiration and unique customization. Texture Expert provides tailored texture transformations.
During the cocktail party, high-fashion models, each with specifically transformed hair textures and dresses straight from Zac Posen’s runway, demonstrated original Haute Couture-inspired hair styles that were created by renowned session stylist Recine. Guests had the opportunity to mingle and interact with top industry hairstylists, influencers and L’Oréal Professionnel executives. Texture Expert is now available for the first time in premiere US salons.