Drawing a Line Between Conventional and Natural Cosmetics
Most cosmetics are full of synthetic ingredients that NATRUE doesn’t think are necessary. Their globally recognized certification label tells you which products you can trust by guaranteeing that a product is as natural as it can be. The NATRUE label means the organic and natural product actually contains certifiable ingredients.
To bear the NATRUE label, a product must have natural and organic ingredients and use soft manufacturing and environmentally friendly practices. NATRUE certified products do not contain synthetic fragrances and colors, petroleum derived products (paraffins, PEG-, propyle-, alkyle-, etc.”>, silicone oils and derivatives, or genetically modified ingredients. Furthermore, ingredients and products must not have been tested on animals. NATRUE certifies both products and raw materials, and maintains a raw materials database for products that bear their label.
The NATRUE label has three certification levels starting with the Natural Cosmetics certification. It sets a high base standard that must be attained before a product can qualify for the other two levels. The NATRUE certification process is transparent, independently managed and all certification criteria and information is available at their website.
Consumers and Salon Professionals Benefit
The NATRUE label allows consumers to avoid potentially harmful chemicals in the beauty products they use every day. Stylists can provide customers with safe, effective, non-toxic products and protect customers and employees alike from exposure to harmful chemical ingredients. They can also encourage manufacturers of brands they carry to clarify how they define their natural and organic beauty products.
NATRUE Video
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