Curls and waves need special attention. Too much air power can make them dull and frizzy.

That's why Conair developed the new Curl Fusion Ionic Styler. This special dryer is designed to gently diffuse each curl with 1800 watts of power, using the latest ceramic ionic technology.

For people with curls and kinks, a diffuser is an invaluable tool in their arsenal. Diffusers allow gentle heat to speed up the drying process without the wind of a blow-dryer. Although there have been diffusers on the market for years, there has been little change to their design over the past few decades.

Conair's new Curl Fusion is part of a new generation of dryer-diffuser combinations especially designed for curly hair. Conair research shows that 70 percent of people have naturally curly or wavy hair.

"We wanted to develop a product that would bring out that natural texture and make it easier to work with," Heller says.

Heller says a different version of the dryer was on the market 20 years ago. As curls have come to the forefront, Conair decided to revamp the dryer, cranking up the wattage and using the benefit of the newer ceramic ionic technology. This technology works by evening out heat and neutralizing the positive charges that cause static and flyaways.

A volume lift attachment was created to help lift the hair at the root and directs the air flow to the root. She said this helps prevent "pyramid head."

"You get the benefits of diffused air along with ionic ionic technology, which seals and smoothes the cuticle," says Paulette Heller, director of marketing for Conair. "It helps prevent frizziness while maintaining the curl."

A decade ago, Heller said the trend was to straighten out curls -- blowing them out or smoothing them with a flat iron. But a growing number of people with curls now want to embrace, rather than fight, their natural texture.

"There's much more acceptance of natural texture," says Heller, who wears her own hair curly everyday. "Curl Fusion gives you the versatility of wearing it naturally curly rather than blowing it straight."