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Paul Mitchell's Truth About Curls

Michelle

2012-11-13 15:58:48

Paul Mitchell's Truth About Curls

Paul Mitchell Curls launches a campaign inspired by the emotional relationship curlies have with their hair.

More than 55 percent of the world has curly, wavy or coily hair, but not everyone is embracing their natural texture. The Paul Mitchell Curls line is designed to provide curlies the tools they need to feel confident about their curls.

Paul Mitchell Curls products — which was tested by NaturallyCurly readers — are designed to be used the way curlies actually use products.

The Spring Loaded Detangling Shampoo was developed to gently clean, hydrate and detangle without any sulfates since 70 percent of curly consumers prefer sulfate-free shampoos and like to do their detangling in the shower. Because guys and girls with texture prefer using a leave-in conditioner to help tame and moisturize dry, curly locks, Full Circle Leave-In Treatment was developed to replenish lost moisture, protect damage and control frizz without weighing hair down.

Read More: Finding Your Signature Hairstyle

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Michelle

Michelle

As co-founder of NaturallyCurly.com, a website for curly hair she began with her business partner and friend, Gretchen Heber, Michelle Breyer helped create the leading community and resource for people with curly hair. Frustrated by the lack of information on curly hair and the limited products available in the marketplace, the duo launched the site in 1998 with the help of a 14-year-old web designer. When Procter & Gamble called three years later to advertise to the NaturallyCurly.com® audience, Breyer knew they had indeed created a force in the industry, providing helpful information and unparalleled expertise for what was then considered a niche market.

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