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premiere orlando

Thousands take to the floor of Premiere Orlando

Today, over 20,000 beauty professionals from all over the country took over the Orange County Convention Center for Premiere Orlando, the country's largest beauty event. I spent the day cruising the expo floor checking out the latest and greatest from big brands and up-and-coming lines alike. After a dizzying six hours of smelling products, watching fashion shows, scoping accessories, chatting with brand mangers, ducking from plumes of hairspray, battling wheeled bags filled with products, testing gels, and traipsing through the jam packed aisles of Premiere Orlando, I emerged smiling and inspired (albeit a little tired) with hundreds of pictures to share with you all from the first day of the event! Here's a peek at what I saw:

premiere orlando

Huge volume and structured styling

premiere orlando

Ladies on stilts encourage attendees to check out Enzo Milano's clipless curling iron

premiere orlando

Gorgeous and perfectly rounded afro with a defined edge in front

premiere orlando

Fantastical movie characters brought to life by Doll

premiere orlando

Professional Sebastian's show brought industrial grit and rock star attitude

premiere orlando

Tigi demonstrates a wide variety of styles on their stage

premiere orlando

Hair and hardware create a perfect juxtaposition on for a dramatic style

premiere orlando

Professional dancers take center stage at the Mizani show

All in all, it was a fantastic start to the two day event! Stay tuned for more trends, styles, and coverage from the show!

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