Day one on the floor of the country's largest beauty event!
Thousands take to the floor of Premiere Orlando
Today, over 20,000 beauty professionals from all over the country took over the Orange County Convention Center for Premiere Orlando, the country's largest beauty event. I spent the day cruising the expo floor checking out the latest and greatest from big brands and up-and-coming lines alike. After a dizzying six hours of smelling products, watching fashion shows, scoping accessories, chatting with brand mangers, ducking from plumes of hairspray, battling wheeled bags filled with products, testing gels, and traipsing through the jam packed aisles of Premiere Orlando, I emerged smiling and inspired (albeit a little tired) with hundreds of pictures to share with you all from the first day of the event! Here's a peek at what I saw:
Huge volume and structured styling
Ladies on stilts encourage attendees to check out Enzo Milano's clipless curling iron
Gorgeous and perfectly rounded afro with a defined edge in front
Fantastical movie characters brought to life by Doll
Professional Sebastian's show brought industrial grit and rock star attitude
Tigi demonstrates a wide variety of styles on their stage
Hair and hardware create a perfect juxtaposition on for a dramatic style
Professional dancers take center stage at the Mizani show
All in all, it was a fantastic start to the two day event! Stay tuned for more trends, styles, and coverage from the show!