Redken’s new Fresh Curls line includes products developed specifically for a variety of hair types, from the gentlest waves to the kinkiest kinks.
When it comes to curly hair, no two heads are alike.
Some people have loose waves. Others have coarse, kinky ringlets. And still others may have a combination of waves, curls and kinks – straight on the crown, tight curls at the nape and defined ringlets everywhere else.
“Some people have a very defined curl,” says Omar Sassin, a Redken artist with the Omar Sassin Salon in Tampa, Fla. “Then there is the type of hair that needs a little more help.”
Because of the unique nature of curly hair, there is no such thing as one product that works for all curl types. While some frizzier, coarser curls may need heavier, more moisturizing products, those same products will weigh down finer, looser waves.
“In the past, there used to be a one-size-fits-all approach to curls,” says Noah Hatton, a freelance hair stylist and Redken session artist. “We now have a greater understanding about curly hair, and there are now products that help people understand their own hair.”
That’s why the new Redken Fresh Curls line has a range of products that work on lazy curls as well as those that are more frizzy and unruly.
The new line consists of a shampoo, conditioner, Curl Boost (to wake up curls), Anti-Frizz Shiner (to add conditioning shine and block humidity), Curl Refiner (a leave-in, anti-frizz detangler for coarse, unruly tresses) and Spring Mousse (for fine to medium textures, available in April). In addition, Redken introduced the new Crystal Curls 06 defining shine gel (for medium to coarse hair).
Redken’s new elasto-shield complex includes elastopol to block out humidity and fight frizz; coconut oil to lock in moisture and shine; and oleo-amido and protein for their reparative benefits.
Redken artist Vanessa Arce of Beauty Box Salon in Los Angeles, who has curly hair herself, is thrilled with Redken’s new approach to curls.
She says she has one client who uses the Curl Refiner and Curl Boost on her thick, coarse curls. She follows it up with a little Crystal Curls.
“Her hair is left feeling very soft and defined,” she says.
For finer curls, Arce uses the Curl Boost, and then diffuses the hair. Heavier products tend to weigh down fine curls, making them look flat. “The more Curl Boost you use, the curlier it becomes,” she says.
For clients with the most frizzy, unruly curls, Sassin uses a technique he calls “spinning.” He puts Redken Crystal Curls on the hair, and he divides the hair into sections – the bigger the section, the softer the curl. Then he spins the section around his finger and lets it fall. He diffuses it, finishing off the look with some Fresh Curls Anti-Frizz Shiner.
“People with curly hair understand their hair more than we give them credit for,” Hatton says. “They know what kind of hair they have. They just may be confused about what it needs. These products can help enhance curl, cut frizz down and add shine without weighing it down. It’s just about finding out how strong the curl pattern is, and adapting your products to work with it.”
This entry was posted on Tuesday, April 1st, 2008 at 6:20 pm and is filed under Curly Hair (Type 3a), Products. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment.