Energy was high at McCormick Place West in Chicago for the third and final day at America’s Beauty Show as the  show floor was inundated with stylists and beauty students soaking in the inspiration and hunting for trends and deals. Over at the Texture Pavilion, our six leading curly brands kicked off yet another day filled with live on-stage styling demonstrations. Highlights from the Texture Pavilion included:

  • A visit from Farouk lead stylist Anna Cantu and her fabulously glam models showing off a new environmentally friendly color system.
  • NaturallyCurly’s own Michelle Breyer hopping onstage for her second stint as a model — this one involving a BLOW OUT from Dickey of Hair Rules!  
  • Jane Carter rising to the occasion and hooking up one of our inspired volunteers with a big chop!
We spent a lot of time away from the TexturePavilion today and scoured the floor scoping and testing out some trends ourselves and found some really unique and fun beauty finds (think: PINK’n’PURPLE curls”>!
Here are our favorite snaps from Day 3 at ABS:
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