Curly hair expert Ouidad says an open cuticle is the culprit

Written by on Feb 01, 2010

Dear Ouidad: Why does permanent hair color tend to wear off easier on curly hair, especially gray coverage, even though I am washing hair only every other day?

A: With curly hair, the cuticle is more open and more porous, which allows it to take on more color but also can allow it to fade more quickly. Color should be semi-permanent which is more delicate. Since the cuticle is already more open, you don’t need a strong activator to break down the cuticle layer to accept color. Also to help seal in color, I recommend a glaze afterward to promote tone longevity and vibrancy.


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This entry was posted on Monday, February 1st, 2010 at 8:00 am and is filed under Care Methods, Hair Color, Products. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment.

One comment for “Ouidad Q&A: Why Does Curly Hair Lose Color So Fast?”

  1. SnowRedd Says:
    February 2nd, 2010 at 10:06 pm

    Thanks for the question AND the answer! I recently got color highlights in my hair and want to make sure I keep it healthy while prolonging the life of the color. :-)