New color system is "revolutionary"
One of the splashiest stages at ABS was L’Oreal Professionnel’s. The company launched its new INOA color system with a bevy of models wearing spectacularly decorous headwear, including flowers, feathers and butterflies. The sizable crowd gathered around the stage gawked at the beautiful, colorful display.
INOA is a revolutionary new ammonia-free permanent hair color, which contains an odorless alkaline agent called MEA (monoethanolamine) that replaces ammonia. “It’s more conditioning for the hair and scalp,” says Ron King, L’Oreal Professionnel spokesperson and owner of Bo Salon in Austin, Texas. “It’s like a treatment for the hair,” he says.
Click here for more information about INOA.
This entry was posted on Wednesday, March 31st, 2010 at 12:03 pm and is filed under Hair Color, Permanent Hair Color, Trends. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment.