Vendor's t-shirt says it all: "I love my natural hair."
Atlanta, GA - It was big news at Bronner Brothers, the convention. Bronner Brothers, the brand, unveiled its NuExpressions Naturals for Natural Hair product line—a 4-piece collection that consists of Scalp-Ale Shampoo Spray, BLT Twist Cream, Braid & Lock Oil Spray Oil and BLT Twist Cream For Braids, Locks & Twists.
Bronner Brothers unveils new Naturals for Natural Hair line
If ever there was a doubt that natural hair is being taken seriously, the doubt was erased at Bronner Brothers in Atlanta, a 4-day convention that attracts more than 60,000 hairstylists, exhibitors, distributors and cosmetology professionals.
Anything goes at Bronner Brothers
Over the past six decades, the convention has gained a reputation for its exciting, jaw-dropping extravagance. This year, for example, six of the most sought-after stylists are dueling in a boxing ring at the "Hair Battle Royale" for $20,000. Bronner Brothers is recognized as the largest beauty and trade show of its kind in the world—an Atlanta institution celebrating 64 years of family tradition, African-American pride, family unity and creative hair.
CurlyNikki poses with the fabulous Derrick J of "Housewives of Atlanta" fame
In past years, much of the focus was on highlighting ways to relax natural texture rather than enhance it. But this year, many of the exhibitors showcased products for natural hair. They included smaller boutique brands such as Jane Carter Solution, Shea Moisture and Black Onyx World. But brands including Design Essentials, Softsheen-Carson, Mizani and Bronner Brothers also showed off their natural hair offerings.
Mizani True Textures products for natural hair were among those spotlighted by the L'Oreal professional brand
An entire series of classes at the show is focused on natural hair techniques—classes like "Dynamic Hair," "The Art of Natural Hair," "Natural Reaction" and "Innovative Styling for Natural and Locked Hair." "All Curls Are Not Created Equal," taught by natural hair guru Taliah Waajid, was designed to teach stylists how to work with clients who are free from chemicals and those who want to transition their hair to its natural curl pattern.
Black Onyx World was among the natural haircare companies showing their products at Bronner Brothers
"When you leave this workshop, you will have everything you need to service all curly, wavy, kinky and coily textures of natural hair."
Natural hair styles were all over at Bronner Brothers, including this naturally curly woman