Many of the keratin treatment aftercare products contain small amounts of the protein complexes that are in the treatment itself, so with each wash-and-condition keratin is re-deposited into the hair, prolonging the smoothing effects. Products in the CHI Enviro Home Care Maintenance System are enriched with the same pearl and silk proteins found in the CHI Enviro Smoothing Treatment. In addition, the CHI products are formulated with a low pH to reduce frizz and add shine.
Brands such as Bio Ionic’s Agave, use sulfate- and sodium chloride-free technology in their aftercare products to extend the results of the treatment. We know that sulfates and salts have the ability to strip color and we are applying this same concept to making sure we’re not stripping the keratin from the hair,” explains Ian Murphy, senior VP of sales and marketing at Bio Ionic.
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