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design essentials

These lovely ladies are enjoying themselves at the Design Essentials bash. (Photo by Mae Tapp)

About 500 people gathered Sunday night at Twelve Hotel in Atlantic Station in Atlanta to commemorate Design Essentials' 20th anniversary and to celebrate the launch of the brand's new Natural line.

The glitzy event featured awards and presentations, followed by a DJ-hosted party where attendees "danced all night long!" One partygoer video blogged, "We had so much fun on the dance floor! We were just killin' it!"

As they reluctantly left the festivities, lucky party-goers received gift bags stuffed with goodies.

"There are a number of companies in the beauty industry, but from the beginning Design Essentials has been based on the dual mission of not only providing the best products, but also providing salon professionals and consumers with the knowledge that they need," says Cornell McBride Jr., president of Design Essential's parent company, MRL.

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