Online survey reveals secrets and attitudes behind the natural hair trend.
Design Essentials Salon Systems recently released the results of its online Natural Hair Survey, and the latest announcement revealed the top natural hair styles fueling this explosively popular trend. Two hundred African American and Hispanic women, ages 18-64, participated in the survey to assess their attitudes and behaviors toward wearing natural hair.
The natural hair trend celebrates the natural texture of each woman’s hair and embraces their curls, coils and kinks. Women showcase a wide range of natural hair styles based on their texture, lifestyle, maintenance routine and styling preferences.
Design Essentials found that the top styles are wash and go, thermally straightened or extensions/wigs/weaves. Braided styles were found to be slightly less prevalent.
“The natural hair trend has emerged as more than a passing fad, and professional styling experts, classes, products, blogs, magazines and industry conferences have created a new a niche in the industry,” said Tracey Gibson, Director of Marketing for McBride Research Laboratory, creator of Design Essentials®.
Survey Results:
- 6% – Straightened
- 9% – Dreads/Locks
- 11% – Thermally Straightened
- 14% – Wash and Go
“All of this activity focuses on coming together to understand the needs of women who are wearing natural hair styles or transitioning, distributing the best information and offering the right products and services. The results of our survey are a key part of these efforts and we continue to conduct this vital research.”
Utilizing the results found in the Natural Hair Survey, Design Essentials most recently participated in the World Natural Hair, Health, & Beauty Show by offering educational classes to both professional stylists and consumers.
The classes, which focused on the versatile styling options of natural hair and Design Essentials Natural, were a huge hit amongst attendees. Design Essentials also offers the Step by Step Styling Guide that features six beautiful and simple styles for natural hair, which is accessible online at www.DesignEssentials.com.
View the video below for more information on what the wash & go technique is and how to accomplish it.
This entry was posted on Tuesday, June 7th, 2011 at 12:28 pm and is filed under Curly Kinky Hair (Type 3c), Kinky Hair (Type 4a), Kinky Hair (Type 4b), Kinky Hair (Type 4c). You can follow any comments to this entry through the RSS 2.0 feed. You can skip to the end and leave a comment. Pinging is currently not allowed.
June 21st, 2011 at 9:22 am
Natural hair trend? I’m sorry but this is not a trend that will come and go. Lots of women are seeking healthy, chemical free hair and to trivialize this as a trend or fad that will soon pass is insulting.
June 21st, 2011 at 10:23 am
The article said it was NOT a trend. Maybe you should reread that section.
June 21st, 2011 at 7:21 pm
Tracey Gibson states it’s more than a passing fad. The article leads with the trend notion. Perhaps you should reread. Nonetheless, it is good that companies are identifying and researching products for kinky, coily, and curly hair. Brava!
March 18th, 2012 at 12:12 am
Why does it matter if it’s a trend or not…? Can’t people get healthy or curly hair just because they want to?