New Products
March 2010
Tigi Curlesque line

Tigi announces the re-launch of its Catwalk line, now called Curlesque, a range of products that will leave textured hair feeling and looking soft, glossy and manageable. The new Curlesque line has seven great products that allow you to fully style and manage your hair from start to finish. The Curlesque Defining Shampoo and Hydrating Conditioner are rich in marine botanicals such as seaweed and sea fennel that will help smooth the cuticle and calm any frizz. The cucumber water that will help you to define and maintain beautiful, bouncy curls. There is also a Curlesque Leave in Conditioner that is great for adding extra hydration to dry hair. To style your curls there are two great mousses—a lightweight hold and a strong hold. To give your hair added definition there is the fantastic Curlesque Amplifier giving your hair definition and separation while adding texture, volume and shine. And finally there is the Curlesque Defining Serum that will calm and tame curls leaving your curl locks frizz free.
CHI Organics Instant Conditioning Oil Treatments

Wrap yourself in exotic luxury! CHI Organics introduces seven Instant Conditioning Oil Treatments ($24 each) developed for all hair types and skin with the benefits of essential oils, natural oils and silk. The 5.3 ounce aerosol oils restore hair to a brilliant reflection, protect hair against UV damage, repair split ends, eliminate frizz and flyaways, define curls and provide weightless shine. On damp skin, spray to lock in moisture or use any time of day to restore skin softness. The fine, silky mist instantly absorbs.
Redken Style Connection

Take your professional haircut to a whole other level by shifting the surface of your hair into textures inspired from looks directly from the runway. The new Redken Style Connection collection features three products that shift the surface appearance of hair creating finishes as seen the runways: Matte Sponge 05 Rugged Texturizer (1.7 oz, $17), Velvet Gelatine 07 (3.4 oz, $17), Cushioned Blow-Dry Gel, Wool Shake 08 Gel-Slush Texturizer (5 oz, $17).
Rare El'ements International Hair Collection

Rare El'ements International Hair Collection has been designed to meet the needs of today's modern woman. Built on the principles of natural sophistication and luxury, Rare El'ements offers the gratification of a professional hair care line with the wealth and authenticity of natural raw elements from around the world. This fresh take on hair care has revolutionized the beauty industry by developing the first anti-aging collection that has been proven to reverse the signs of damage with the healing power of nature. Rare El'ements has quickly been recognized in both the Eco and beauty industry as the best kept secret to younger, healthier hair. The line consists of a shampoo ($34), conditioner $44) and pre-shampoo treatment ($44).
PhytoSpecific Ultra-Repair Night Treatment

PhytoSpecific Ultra-Repair Night Treatment (2.53 oz, $50) is an extraordinary synergy of two breakthrough technologies that deliver continuous repair for 48 hours. Created with a dual repair technology, this formula gradually and continuously releases the protein benefits of Amino Acid Hairspheres which are sealed in by an exclusive NetStructure. You awake to stronger-looking hair that feels supple and hydrated.
Miss Jessie's Super Sweetback Treatment

Miss Jessie's has introduced Super Sweetback Treatment (16 oz, $48), a deep treatment specifically for growing out natural hair. The formula packs shea butter and centella extract to encourage hair growth as well as moisturize strands. It's the essential treatment for growing out naturally curly, kinky and wavy hair. An elongated curl has more bounce, is more manageable, and is less prone to frizz.
L'anza Healing Volume

L’anza Healing Haircare launches a new line of hair volumizing products to achieve body & thickness - Healing Volume! Utilizing organic botanicals L’anza’s Healing Volume Collection plumps hair with uplifting support and fullness. The Healing Volume Collection consists of 5 products: Sulfate-Free Thickening Shampoo, Thickening Conditioner, Zero Weight Gel, Final Effects, Root Effects and Daily Thickening Treatment. Each product is formulated to build body and fullness while preserving haircolor and increasing shine.
Kenra Platinum Sheer Holding Spray 8

Kenra announces the launch of Kenra Platinum Sheer Holding Spray 8 (10 oz, $18), an ultra-light quick drying hairspray designed to provide a soft, touchable hold while eliminating frizz and flyaways. Kenra Platinum Sheer Holding Spray 8 is the perfect new staple for any styling routine. The spray is ideal for daily use—during or after styling. With just one overall spray, it enhances the workability of slippery, style-resistant hair and eliminates frizz and flyaways. By reapplying it in layers, Sheer Holding Spray 8 increases its level of control and hold without getting stiff or sticky. This aerosol mist allows for a smooth, even application and is easily shampoo soluble, leaving no build up or residue.
Alterna’s CAVIAR Anti-Aging Dry Shampoo

A unique, breakthrough “shower-in-a-bottle” for your hair, Alterna’s CAVIAR Anti-Aging Dry Shampoo (2.65 oz; $20) is a new talc-free dry shampoo that instantly refreshes the hair between washings, leaving it with a revitalized, clean texture and fresh scent. This new talc-free, high performing dry shampoo is specifically formulated to gently absorb excess oil, product buildup and environmental impurities while extending the life of a blow-out. Unlike other dry shampoos, CAVIAR Anti-Aging Dry Shampoo utilizes French Montmorillonite clay, a gentle healing clay known for its detoxification properties, to soak up oil and impurities. Montmorillonite clay has impressive absorption abilities and when applied to the skin, acts as a sponge, soaking up excess buildup and residue. This soothing clay also helps reduce scalp inflammation, irritation, and itching. Traditional dry shampoos use harsh talc to absorb oil, which is known to cause irritation and allergic reactions and has been linked to asbestos.
Izunami 450 Styler

Go from zero to 450 (Fahrenheit) in 30 seconds or less! Izunami 450 Styler ($209) is a sleek professional styler that curls, flips and waves in no time, giving you the look you lust after! High shine and smooth strands are just a stroke away. Run through the hair and it's perfectly pretty. It's love at first glide!
Soft & Beautiful Just for Me! Smoothing Edges Crème

Nourish hair with Soft & Beautiful Just for Me! Smoothing Edges Crème (4 oz; $4.99). Perfect for helping to eliminate flyaways along the hairline, this hydrating formula adds long-lasting shine to locks and leaves hair smooth-looking and manageable. Originally created for children with coarse, curly hair, this styling must-have is loved by adults! Specially blended with soy milk and honey, this easy-to-use crème is alcohol-free and ideal for everyday use.
Rusk's Sensories Wellness Line

Free of sulfates, parabens, petrochemicals, phthalates and MEA/TEA/DEA, Rusk's new Sensories Wellness Line (1 oz-13.5 oz; $16) provides a color-safe, organic and luxurious hair care experience. Wellness is available in three hair care systems, each based on a key ingredient and each containing the four essential elements—shampoo, conditioner, rich crème treatment and repair drops.
February 2010
Orchids Oil by White Sands

Orchids Oil by White Sands (3 oz, $20) is the first hair care product to utilize the immortality, beauty, and vibrancy of nature's Orchids, the company says. Orchids is a unique oil that instantly restores inner balance to the hair and scalp, while creating shine and adding natural moisture to tired, stressed tresses. The orchid is immortal since its cell membranes contain a longevity molecule (i.e. cell membranes do not deteriorate with time). With only a 3-4 year lifespan for each hair strand, Orchids will make hair reach its best state with unsurpassed elasticity and longevity. This immortality, in return, will intensify and improve the integrity of hair allowing tresses to "live" in the best cuticle condition during its lifetime.
Beautiful Hair Collection by Trevor Sorbie

The UK Trevor Sorbie brand has a new new Beautiful Hair Collection, with has six regimes: Beautifully Straightened, Beautifully Moisturized, Beautiful Volume, Beautiful Curls, Beautiful Blonde and Beautiful Brunette. Each product is suitable for colored hair and contains shine enhancing technology (relevant products also have heat protection), so you really can get the salon treatment at home. The Beautiful Curls regime uses the latest technology to tame wavy, curly, frizz-prone hair, leaving it shiny and energized. (The UK Trevor Sorbie is different than the US Trevor Sorbie, just fyi!)
Kinky Curly Tiny Twirls

Curly favorite Kinky-Curly has introduced a new children's line, featuring Tiny Twirls Shampoo (4.5 oz/$10), Tiny Twirls Conditioner (8 oz/$12) and Tiny Twirls Styler (8 oz/$13).
Curls Champagne & Caviar Curl Elixir

Are your curls dry, dull, and lackluster? Does your hair seem to be growing at an alarmingly slow rate? If so, Champagne & Caviar Curl Elixir (2 oz/$9) is the product for you! Formulated with Champagne Grape and Caviar extracts, this growth enhancing, hair strengthening treatment is the solution for increasing hair growth and creating unbelievable sheen. Caviar extract increases hair’s sheen, strength, and elasticity (key to preventing breakage and realizing hair growth) and promotes healthy keratin formation. Champagne Grape extract contains a high concentration of Vitamins B1, B2, B6, and amino acids that help regenerate and stimulate the scalp to combat the effects of free radicals thus encouraging growth. Usage: Use alone or on top of your favorite product for extra sheen. Apply directly to scalp daily to encourage a healthy scalp and enhance growth. Use after any chemical service to restore elasticity and strength.
L’ANZA’s Healing Smooth Collection

L’ANZA Healing Haircare has launched a new line of hair glossifying products to achieve that sleek silky look - Healing Smooth. Utilizing organic botanicals, L’ANZA’s Healing Smooth Collection provides a healthy way to achieve straight smooth looks while healing the hair. The Healing Smooth Collection consists of 4 products ($18-$22): Healing Smooth Sulfate-Free Glossifying Shampoo, Healing Smooth Glossifying Conditioner, Healing Smooth Smoother Balm and Healing Smooth Thermal Defense. Each product is formulated to calm waves and curls, heal hair to block humidity and stop frizz and increase shine. It is the ideal way to achieve a straight look at home without causing damage to hair.
Mizani's True Textures Collection

Designed specifically to care for naturally curly hair, Mizani's new True Textures Collection addresses the unique characteristics of each curl type with specific products to meet individual needs, such as moisture, frizz control, and curl definition. The line includes: Curl Balance Moisturizing Sulfate-Free Shampoo, Curl Replenish Intense Moisturizing Mask, Curl Replenish Intense Moisturizing Mask, Cleansing Cream Conditioning Curl Wash, Perfect Curl Defining Cream Gel and Moisture Stretch Curl Extending Cream.
PhytoSpecific Ultra Repair Night Treatment

PhytoSpecific Ultra Repair Night Treatment (2.7 oz/$50) is a breakthrough new formula that repairs damaged and brittle hair for a continuous 48 hours. A trio of botanical active ingredients intensely hydrates and revitalizes during the night, when the hair fiber is protected from daily external stresses and more receptive to treatments.
JANUARY
Curl Junkie

Curl Junkie has added five new products to its line: Curl Fix Intense Hair Treatment, BeautiCurls Daily Hair Conditioner, BeautiCurls Leave-in Hair Conditioner, Curl Assurance Smoothing Conditioner, and Curls in a Bottle, a styler. Prices range from $14 to $24.
Kronos Slique Shine & Smooth Defrizz Serum

Whether you wear it curly or straight, your hair can benefit from new Kronos Slique Shine & Smooth Defrizz Serum (4 oz, $44). This versatile styling aid helps makes straightening and styling easier, while infusing hair with a high-gloss shine and sumptuous softness.
Redken Aerate 08 Bodifying Cream-Mousse

Redken has released Aerate 08 Bodifying Cream-Mousse (2.3 oz; $16), an aerated cream that supplements traditional aerosol mousse. It is a patented styler that fuses the volumizing benefits of a mousse and the conditioning properties of a cream to create something entirely new: a revolutionary aerated texture for extreme volume-boosting power. UV filters help prevent damage from environmental aggressors. And the color-safe formula helps block humidity for prolonged shape memory and refined style.
Darcy's Botanicals

Darcy’s Botanicals has released two new products developed based on customer feedback. The newest additions are Cleansing Cream and Herbal Scalp Butter.
Kenra Platinum Recovery Mask

Kenra Platinum has announced the launch of Recovery Mask, a high-impact conditioning treatment that delivers a remarkably revitalized look and feel to dry, dull, or damaged hair. Kenra Platinum Recovery Mask rescues and repairs over-stressed tresses with a lightweight, nutrient rich formulation. This deep penetrating treatment infuses hair with silk, soy, and wheat proteins to vastly improve its strength and ability to resist breakage. Additionally, a trio of naturally derived emollients including shea butter, mango butter, and olive fruit oil provides maximum moisturization and superior smoothness.
Goldwell Melting Diamonds

Goldwell has introduced the latest addition to their Styling Brilliance line, Melting Diamonds, highly concentrated shine drops for maximum color brilliance. Melting Diamonds ($18) provides hair with a long-lasting, high-gloss finish while smoothing fly-away hair that is silky-soft to the touch. Melting Diamonds provides effective color protection and an anti-humidity effect.
Sofn'free GroHealthy Milk & Olive

Described as "Mother Nature's recipe for healthy beautiful hair," the new Sofn'free GroHealthy Milk & Olive collection contains an unusual medley of milk protein, olive oil and Omega-3 to strengthen, protect and beautify naturally curly hair. Created to address the structural characteristics and needs of curly hair, the line consists of five new products made specifically for African-American and Latina women. Three-Layer Growth Oil delivers a trio of rich nutrients; a quick shake activates its ingredients. Leave-In Treatment strengthens, softens and mends split ends with a mist spray application. Strengthening Crème provides hair with an anti-breakage boost. Daily Growth Lotion encourages hair to resist breakage and a scalp to defy flaking. Really Deep Conditioning Treatment pampers hair in a single-treatment packet.
La Falaise Organic Bath Line

La Falaise Organic French bath line is pleased to announce its U.S. debut. The bath products are made of the highest concentration of organic and natural ingredients. The luxurious organic soaps, bath salts and gels deliver the best of nature's aromatic and therapeutic essences. Each skin category within the line has been carefully considered, resulting in the pariring of essential oils and natural fragrances including honey and macadamia for dry and sensitive skin, green clay and hazelnut for oil and combination skin, rose and cameline for delicate skin, and more. Prices range from $4.95 to $14.45.
DECEMBER
Redken

Redken has unveiled two new styling products for curly hair, including Soft Spin 05 Curl-Enhancing Gel, for fine hair. This avocado-oil-containing lightweight gel boosts fine curls with healthy bounce. Also new is Curl Wise 14 Curl Defining Cream, a moisture-rich cream for coarse with mango butter that tames thick curls with luxurious control. The company has also re-released new and improved Ringlet 07 Curl Perfecting Lotion
Cor

Cor, known for its high-end, popular silver soap, is introducing a brand-new line of silver-based skincare products to complement the company's signature facial cleanser. With a luxurious new moisturizer, serum and age-defying eye cream, the expanded Cor system now makes achieving a perfectly polished face easier than ever. The first three products of the line are: Silver Anytime Moisturiser ($115), Silver Wrinkle Serum ($120) and Silver Eye Cream ($115).
nuNAAT

Brazilian beauty company nuNAAT has developed product lines for both skin and hair that incorporate powerful ingredients found within Brazil’s Amazon Rainforest to create authentic Brazilian beauty wherever they are applied. The lines include Naat Treatment, with Cupuaçu Butter (4 products); Karite Special, rich in shea butter (5 products); Chocolat Special, with chocolate (4 products). Prices range from $6.49 to $7.49.
Cibu

Cibu introduces new Ancient Serum (4 oz/118ml), a miraculous elixir formulated with Argan oil to nourish, add shine and moisturize hair and skin. Great for dehydrated hair, damaged hair, color-treated hair, coarse hair in need of moisture, any hair type in need of extra shine and softness. Extracts of Lotus, Water Lily and Bamboo condition and help strengthen hair. Argan oil, powerful emollient rich in Vitamin E, moisturizes hair and skin. Linseed extract smoothes the hair cuticle.
Sabino's

Sabino's Moisture Block has a new look and a new name. Lok and Blok locks in essential moisture, while blocking out humidity. The new formula for Lok Blok features a new and advanced formula — two new silicones to make Lok and Blok exceptionally easy to apply. And it has even better waterproofing capabilities.
AETÓ Botanica

AETÓ Botanica launches new AETÓ Botanica Reviving Drops ($60.00 for six 12 ml ampules and applicator tip ), a no-rise vitamin booster that combines Ecocert-certified ingredients with modern technology to nourish and restore moisture to exhausted hair. With a blend of active botanicals, including organic red seaweed extract, AETÓ Botanica Reviving Drops form an invisible coating that bonds to the entire length of the hair shaft. This weightless shield locks in moisture to rejuvenate hair while providing maximum protection against daily mechanical, chemical and environmental stress.
Uncle Funky's Daughter

Brand new from Houston . . . a line of products for Type 4s and more, with a seriously fun name. Uncle Funky's Daughter features five products: Curly Magic Curl Stimulator ($25), Extra Butter Brilliant Shine Creme ($22), Good Hair Conditioning Styling Creme ($18), Rich and Funky Moisturizing Cleanser ($15.50), Richee Rich Moisturizing Conditioner ($15.50). The line is the brainchild of a husband and wife team — former Enron employees who decided to turn their misfortune into an opportunity — a salon featuring sustainable, non-toxic hair care in a healthy, chemical-free environment. A natural extension of the salon is the new line of products, available at their web site.
NOVEMBER
Ken Paves' Essential Styling Tools

New from celebrity hairstylist Ken Paves: Essential styling tools. From fashionistas to A-list actresses, celebrities clamor for Ken Paves’ styling genius. Now, for the first time, Ken is sharing the secret behind his iconic styles with the debut of Ken Paves Professional Styling Tools. Included in the line are the Professional Styling Iron ($100), the Professional Hair Dryer ($100), Professional Curling Iron ($60), the Travel Series Professional Hair Dryer ($60) and the Travel Series Professional Styling Iron ($60).
Katira Hair Masque & Imperial Shampoo

Philip B introduces two new products. Katira Hair Masque (6 oz; $40) is a gentle yet versatile rejuvenator for all hair types. It plumps up fine, limp strands or calms and smooths coarse, hard-to-manage hair. Russian Amber Imperial Shampoo (2 oz; $18) is designed to evoke the glamorous age of the Romanov dynasty, when the healing and calming properties of Amber oil were treasured by a privileged few.
Carol's Daughter Magical Collection

For your little princess, Carol’s Daughter and Disney created the Magical Collection of genuinely natural hair and bath treats that gently condition, detangle and soothe. These magical products were inspired by Disney’s newest princess, Tiana, and Carol’s Daughter, who are proof that with hard work dreams really can come true. The collection includes shampoo ($10), conditioner $(10), detanlger ($10) and bubble bath ($8).
Tigi Your Highness

Fine-haired divas rejoice! TIGI Catwalk's latest collection: Your Highness, promises to "pump up the volume and create flawlessly full styles." I am so excited for this collection! More so because I've never really been a fan of the Catwalk packaging, so I'm glad they gave Your Highness a facelift.
The Your Highness collection promises to "add body, fight frizz and give impeccable body and fullness. Ingredients like Jasmine, Lavender, Wisteria and Violet nourish each strand for soft, touchable hair with incredible volume." I seriously cannot wait to get my hands on these products.
John Masters Organics Shine On

This natural, leave-in hair treatment uses organic kelp in place of synthetic silicone to smooth the hair shaft, leaving hair shiny and soft, all day long. A great natural-shine alternative to petroleum-based products. 6 additional certified-organic plant extracts help condition the hair. Safe for color-treated hair. 4 oz.
Femme Fekkai Sensuelle Collection

If you've ever styled your hair with heat tools, you know how hard it is to keep it soft and manageable. Luckily, Frederic Fekkai's new Femme Fekkai collection of shampoo, conditioner and hairspray, contain silk proteins, which strengthen your hair! Femme Fekkai includes the Sensuelle Eau de Parfum — the perfect blend of citrus and floral scents. Fekkai is also hosting "Shampoo Swap" exclusively at Saks Fifth Avenue on Thursday, September 17. Bring any full sized shampoo you use to the store and exchange it for a full sized, 8 oz. Fekkai Advanced Shampoo of your choice — a $23 value! You'll be on your way to having the shiniest hair ever!
Read Seventeen Magazine's article on the Femme Fekkai collection.
Centrix Q Zone Quiet Tourmaline Hair Dryer

The Centrix Q Zone Hair Dryer's insanely quiet technology greatly reduces salon noise pollution. Powerful, energy-efficient 1500 watt 2-speed, high-performance motor — offers the power of 1875 watts. It has ceramic tourmalinefor healthier-looking hair, shine and moisture and ionic technology helps reduce drying time dramatically. Lightweight and ergonomically designed for styiing comfort. Cold shot dual position button on the handle and barrel grip.
Pureology SuperSmooth

Pureology introduces SuperSmooth, for unmanageable color-treated air. Enriched with smoothing camelia, sesame and organic sea cutter to provide silky, lasting control and organic geranium to condition and intensify shine. The line consists of SuperSmooth Shampoo, HairCondition, SmoothingElixir, and RelaxingHairMasque, all around $20 each.
Ojon Swa+ Instant Hold Hairspray

Ojon has released Swa+ Instant Hold Hairspray ($29), a unique styling spray designed to help infuse Swa+ oil directly into the shaft of the most fragile, thin hair while helping manage hair style with a medium hold and shine. This hairspray is enriched in Swa+ Oil, a hidden secret from the rain forest.
OCTOBER
Biolage colorcarethérapie Delicate Care

Biolage colorcarethérapie Delicate Care ($21-$39) offers fade-fighting color protection and gentle care for multi-processed, color-treated hair. This new system of sulfate-free shampoo and gentle paraben- and silicone-free conditioners helps to fight fading and prolong color brilliance.
Real Control Mineral Elixer Dazzling Smoothing Oil

Redken introduces new Real Control Mineral Elixer Dazzling Smoothing Oil, ($14.99) a glistening shine spray that provides very light conditioning and control with intense frizz-fighting power. It replenishes and restores dense, dry, sensitized hair with shea butter and ceramid, locking in moisture, blocking humidity and smoothing split ends.
Sydney's Shea Souffle

The Zoe line introduces Sydney's Shea Souffle ($21.99), a unique balm of pure shea butter, Illpe, avocado, kokum, olive oil, mango, jojoba oil and essential vitamins and oils to add life to all hair textures. It adds moisture without leaving an oily buildup.
Rusk's Sensories Calm Shampoo

Rusk introduces its Sensories Calm Shampoo ($12.99), a sulfate-free formula that cleanses and nourishes troubled, stressed hair. Contains natural botanical extracts, including guarana extract, which adds a healthy, natural sheen to the hair. And ginger extract maintains hair's natural moisture balance.
Sexy Hair Concepts Full On Curls

Sexy Hair Concepts Full On Curls ($13.99) is a new, unique, fibrous-texture cream that adds definition and extra support to lifeless curly hair. Provides medium hold and just enough control for a variety of results.
Ecru New York's Silk Texturizing Balm

Ecru New York launched a new multi-functional styling balm that separates, defines and adds pliable hold to any length or texture of hair. Coarse hair will not stand a chance against Ecru New York's new Silk Texturizing Balm ($32.50) —it will behave all day and night! As you emulsify it, this balm thins out and warms up with the temperature of your hands and gives pliable hold. The more you use, the more texture you will get. The balm helps hair to retain moisture while protecting against the detrimental effects of sunlight and environmental exposure.
Shiva's Therma-Shield Hair Serum

Shiva’s Therma-Shield Hair Serum ($5.99), effectively shields all hair types against the ravages of extreme heat caused by hot irons, curling irons, flat irons, blow dryers and UV exposure, which leads to hair damage and frizz. Infused with Shiva’s High Thermal Shield Complex (HTSC), this proprietary defense formula, safeguards your hair strands with a layer of protective gloss, which shields the hair against styling stress, breakage, split ends and minimizes color fading. Shiva’s Therma-Shield Hair Serum, light formula does not weigh hair down or cause build up. It leaves your hair smooth and silky with vibrant shine.
SEPTEMBER

With feedback from NaturallyCurly readers, AG Hair Cosmetics has developed new Re:coil Curl Activating Shampoo and Conditioner to go with its popular Re:coil Curl Activator Styling Cream. Using C3 Curl Creating Complex, AG's Re:coil sulfate-free curl shampoo and conditioner maximize curl retention, control frizz and detangle while enhancing waves and curls.

Miss Jessie's introduces new Créme de la Curl Cleansing Créme and Créme de la Créme Conditioner. The super-soft daily curl wash is especially made for dry, parched, damaged, used and abused, chemically treated, kinky, curly hair. The ultra-creamy, super-rich conditioner moisturizes, protects and detangles dry hair and restores moisture balance to your hair and scalp.

Mixed Chicks introduces new Hair Silk. The light-reflecting order provides added shine and prevents flyaways and split ends.

From Global Goddess comes Coconut Amla Revitalizing Hair Treatment, which adds shine, softness and moisture with Amla, henna, avocado oil, coconut oil, anti-oxidant rich Grape Seed and Neem oils.

Nexxus introduces new Humectress Luxe, a lightweight spray that nourishes and hydrates the hair to keep it looking healthy and shiny.


From Pantene comes the new Expressions line of shampoos and conditioners. Available in brunette, blonde, red, highlighting, midnight and silver, they are designed to enhance color-treated or highlighted hair. John Frieda introduces the new Luxurious Volume line. The line includes shampoos, conditioners and styling products that use the latest thickening technology to add body and volume. Wella introduces new SP Power Mask for coarse, badly damaged hair. This rich treatment contains lipids that penetrate the hair to smooth and repair the hair. Avon's Mark brand introduces the new Curl Goddess line, a collection of products designed to enhance waves and curls. The line includes Curling Mist with Conditioning Sunflower, Styling Cream with Conditioning Sunflower, Silkening Serum and Defining Gel with Conditioning Sunflower.





From Palmer's comes the new Olive Oil Formula line, a collection of products enriched with Certified organic extra virgin olive oil to moisturize and rejuvenate dry, damaged hair. The line includes Smoothing Shampoo, Replenishing Conditioner, Moisturizing Hair Milk, Gro Therapy and Invigorating Hot Oil Treatment.

Softsheen Carson introduces new Weave Care, the only maintenance and styling line specifically designed for human and synthetic weaves and extensions. Weave Care protects the scalp from dryness and tightness; strengthens natural hair; and prevents tangling and matting of weaves and extensions.

From L'Oreal Paris comes Vive Pro Hydra Gloss Moisturizing Shampoos and Conditioners. They are made with nourishing ingredients such as royal jelly, Omega's 3 and 6 and olive oil, infusing dry hair with up to seven times more moisture.
From Dr. Miracle comes Healing Leave-in Treatment & Conditioner, an intensive daily treatment for hair and scalp. It restores, revitalizes and conditions the cuticle for smooth and strong hair.
From Avon comes the newest additions to Avon Advanced Techniques — Purifying Treatment Shampoo, Lock-In Treatment, Celloshine Treatment, Dry Ends Serum and Grey Root Touch-Up.






