New Products

Moroccanoil Curl Control Cream ($31/8.5 oz) is formulated for naturally curly and wavy hair with an advanced technology that offers conditioning and detangling properties. Curl Control Cream delivers exceptional movement to hair while enhancing natural curl and offering optimal hold, adding volume, control and shine as well as providing humidity resistance.

John Paul DeJoria, CEO of Paul Mitchell, introduced the new Awapuhi Wild Ginger line earlier this month. The Awapuhi Wild Ginger Luxury Hair Care line is fortified with the company’s Kera Triplex blend to heal hair from the inside out. Kera Triplex, which is nearly identical to human hair protein, is derived from New Zealand sheep’s wool. The products are also sulfate-free to protect and preserve hair color. The eight-product Awapuhi collection is comprised of two keratin treatments, a shampoo, a conditioner, two texturizing products and two finishing products.

Skindinavia Makeup Finishes ($12.50/1 oz) are for women who think their makeup could look better, for longer. These award-winning mists to everything from keep foundation out of fine lines to reducing shine and brightening color.

Korres Natural Products is pleased to announce the launch of their newest lip product: Raspberry Liquid Lipstick ($22). The water-based formula represents the best of both worlds, combining the pros of a lipstick and a gloss in one antioxidant-rich natural lipstick. Formulated with naturally moisturizing and nourishing ingredients, the lipstick delivers vivid, flattering, lost-lasting color and shine with a lightweight feel. The formula balances durable color and sheen with a cushiony, comfortable texture. Its key natural ingredients – Raspberry and Pomegranate extracts – provide effective antioxidant protection.

Conserve water and time, but don’t skimp on style. Wake hair up with new BioSilk Dry Clean Shampoo ($15/5.3 oz), from Farouk Systems, makers of defrizzing darling BioSilk Silk Therapy and the world famous CHI Ceramic Hairstyling Iron. The water-free aerosol spray cleans hair on the go; absorbing oil and eliminating odor while adding instant lift, body and thickness. The vitamin-packed formula contains silk, herbs and style revivers to absorb oil and infuse tresses with texture and body. Like a shot of espresso to revive style! Directions: shake well, apply the spray at oil prone roots, then brush to revitalize limp hair.

Recently, SoftSheen-Carson unveiled its NEW! Optimum Care Salon Collection, a line of haircare offering advanced technology and salon quality results at home.

Optimum Care Salon Collection offers 100% Optimum breakage protection for stronger, smoother hair. Formulated with Dual-Strength Complex, Optimum Care Salon Collection offers salon quality results at home. The new collection features No-Lye Relaxer in Regular and Super, Replenishing Shampoo, Fortifying Conditioner and a Mineral Oil-Free Sheen Spray.

Ojon introduces two rapid treatment masks to make optimum hair health and maintenance faster and easier. Ojon's Revitalizing and Volumizing 2-min Hair Masks ($34 each)are infused with precious oils, carefully selected for their high content of essential lipids.

Bed Head introduces a new line of fashion-forward and rocker-chic accessories that turn up the volume on any hairstyle! Fashionistas can’t have enough accessories, and these bold Bed Head headbands, headwraps and hair pins stand out and stay ahead of the trends with stylish details that include oversized bows, netted veils, studs, feathers and plenty of shine.

As a leader in the ethnic personal care industry, Dr. Miracle’s is proud to announce the introduction of its brand new Follicle Healer Collection and My Miracle Face Care line. Motivated by consumers, the company's newest launch is set to tackle the specific personal care needs of women of color.

Continuing the success of last year’s biting lipstain, DuWop, along with partners Twilight Beauty and Stephanie Meyer’s Twilight Saga, launches Twilight Venom Blush. Timed with the release of the latest installment of the Twilight series from Summit Entertainment, Eclipse, Twilight Venom Blush offers a softer and sweeter look to the famed Twilight Venom lipstain.

Lewis Laboratories just unveiled Chateau Lorraine, a new line of natural skin care products that utilize powerful antioxidants such as resveratrol found in wine grapes. The grape extracts used in these products are super-concentrated by a special process known as Vinizome. This process maximizes the wine grape's potency and effectiveness, providing unmatched beneficial ingredients in every drop.

IGP Beauty, Inc. is proud to announce the launch of the Ed Hardy Vintage Collage Hair Tool Line with a Professional Styling Iron and Blow Dryer ($130 each) featuring the sizzling, bold designs of your favorite Ed Hardy artwork all in one collection. Celebrity hairdressers on today's top movie and TV sets like Gossip Girl, Jersey Shore, Entourage, and Friday Night Lights along with the hair departments on MTV & Disney love these star-studded tools.

Amazing texture is a must to give separation and movement on the runways, and top backstage stylists need high performance products that achieve texturized fullness without weighing hair down. Now, consumers can get that high-fashion finish for an undone texture that just won’t quit. Introducing NEW Redken wax blast 10 high impact finishing spray-wax and structure wax 17 classic styling wax! Wax blast 10 features Redken’s exclusive Microwax Technology, giving strands a light coating to create dense surface texture and choppy separation. Structure wax 17 is a classic hard wax that delivers bold hold with a shiny finish and separation with maximum staying power.

Cutler introduces three new products this fall: Cutler Specialist Molding Putty (1.7 oz/$21), which provides flexible hold while molding and texturizing hair. And Cutler Specialist two new Cleansing + Conditioners (16 oz/$22) are a single step process that cleanse and condition the hair simultaneously.

Design Essentials introduces its new Natural line: Natural Curl Cleanser, Natural Moisturizing Conditioner, Natural Daily Moisturizing Lotion, Natural Defining Crème Gel, Natural Curl Stretching Cream.

Ojon is pleased to announce the launch of its new Volumizing 2-min Hair Mask (6.6 oz/$34), a rapid treatment to make optimum hair health and maintenance faster and easier.

Avon introduces Advance Techniques Frizz Control Lotus Shield ($12), which helps achieve sleek, silky, flawless hair. This product forms a humidity-resistant barrier an hte hair's surface to control frizz—even at 97% humidity. The result is beautifully polished hair, no matter what the weather. The non-greasy, leave-in treatment eliminates frizz instantly so hair is manageable and controlled for up to three days.

Thymes has released its Azur Collection, a complete line of skincare products invoking the restorative energy of the sea. Notes of soothing white tea, water lily and sea grasses wash over sandy shores to mingle with earthy tones of amber and musk. The line contains soap, lotion, body wash, hand cream and more. Prices range from $6 to $32.

Redken announces the release of its Time Reset Haircare System, an age-defying process that begins in the salon with Time Reset Salon Service and is followed by Time Reset At-Home Regimen, with patented Intra-Cyclane technology.

Oribe introduces his new Shampoo for Moisture and Control (8.5 oz/$37 . Finally tame your tresses. Curly, kinky, impossibly thick hair gets instant moisture gratification and even a bit of de-volumizing, leaving it smooth, sleek and completely under control.

As evidenced by male celebrities around the world, men can have fun with their locks, too! Whether covering up some grays or looking to try something new, Kymaro Health and Beauty has the colors of the rainbow with their Fix My Roots ($9.95) collection. Without rubbing off, Fix My Roots can cover any color in just a few seconds! Mess free and easy to apply, the shades can be used for subtle touch-ups or drastic ‘dos! And guess what? No commitment! Just shampoo when you want to try a new color or even change colors for movie roles and music videos, just like the stars!

Living Proof’s team of scientists understood the limitations of the stiff, brittle polymers used in most hairspray formulas: they feel like glue, flake in the hair, dry to a dull finish and fail to stand up to the elements. For their new product, Hold Hairspray ($24, $14), they created a blend of new polymers that when combined form a flexible “web,” joining the strands but never freezing them into place.

Klorane introduces Smoothing and Detangling Conditioner with papyrus milk. This easy-to-use product offers women a simple hair-smoothing routine to nourish, detangle and silken in just two minutes. (5.22 oz/$14)

Goldwell introduces Dualsenses ($13-$15) for men, a line that offers everything men want and everything men's hair needs with its modern fragrance, formula and design. Offers instantly visible healthy, strong hair and noticeable energy you can feel.

Pureology has added Hydrate LightCondition (8.5 oz/$27) and Hydrate HydraWhip (5.2 0z/$45) to its award-winning Hydrate system. The intensely hydrating color care duo ensures fine color-treated hair is nourished, soft and supple, without being weighed down. The tingling-free silky cream conditioner and velvety soft souffle provide lightweight moisture for finer hair types and those sensitive to menthol.

Rene Furterer has created the first, exclusive sun protection for hair with a Keratin Protection Factor that scientifically measures the amount of keratin it protects. Keratin, an essential component of hair, is brown down after a long day of sun worshipping. Furterer's Sun Care line ($23-$42) features plant-based formulations with natural UV filters to shield strands prior to sun exposure, as well as a few essentials for restoring locks after hitting the beach.

Refine and refresh your senses with Redken For Men's new 2-in-1 haircare formula. For men whose lifestyle requires easy 2-in-1 formulas that leave hair extra-moisturized, the company offers Clean Spice 1-in-1 conditioning shampoo. Clean Spice is a fast-acting, multi-sensory formula that instantly bursts into a warm, rich foam, releasing an aromatic blend of cedar wood, warm spice and sparkling ginger.

Come clean and confess your hair sins with the new Bed Head Urban Anti+Dotes wash and care collection. Whether you need a little moisture intervention or a complete hair overhaul, there is an Urban Anti+Dote ($12.95-$13.95) created just for you. This collection of ultra therapeutic shampoos and conditioners come in three different, perfectly prescribed levels: Re-Energize, Recovery and Resurrection. No matter how bad you've been, Bed Head Urban Anti+Dotes has the remedy to fix any of your hair crimes. With addicting scents like Bahama Mama Shot, Goji Berry & Papaya Rescue and Papaya Chill Pill, these three new sets will treat your over-stressed, dehydrated strands to rehab-worthy care that will cure your bad hair days and put you back in the limelight.

It&ly Hairfashion is proud to announce the addition of Pure Shampoo & Conditioner to their superior line of cleansing and conditioning products. Together, these "Desert Blend" formulas create the ideal foundation for healthy, shiny hair and UV protection! Enriched with the innovative "Desert Blend" containing agave, joshua tree and challa cactus, Pure Shampoo (10.14 oz/$11) is ideal for normal and frequent usage to deeply cleanse and moisturize the hair. Pure Conditioner (10.14 oz/$13) is ideal for nourishing and restoration plus adding additional UV Protection!

TIGI invites you to reinvent frizzy, dull hair and enjoy smooth, vibrant straight styles with the introduction of the Catwalk Sleek Mystique Straight Collection. This collection was inspired by the exotic, sultry and mysterious spirit of the Orient, with an eye towards the lustrous, silky hair that graces fashion runways from New York to Milan. Designed to give hair of all lengths and textures spectacularly glamorous results, this collection provides all the tools necessary to create long lasting, sleek hair with a flawless, healthy finish. The six new products in this chic collection are designed to provide smooth, hydrated locks with remarkable shine. Each of these products features seductively fragranced scents like Alluring Citrus Rosewood and Enchanting Jasmine Spice to entice your senses and leave you feeling refreshed and revitalized!

The Original Fragrance Shop has introduced two new products to its lineup. Curl Soufflé (8oz/$15) adds moisture and enhances your natural curl pattern. Contains emulsified butters, almond oil, avocado oil, glycerin, hair pudding, and essential oils. Gloss Effects Frizz Control (8oz/$15) finishing product will give your hair that "WOW!" factor. It softens hair that has been hardened to the point of "crunchy" by styling products and gives your hair great gloss without feeling heavy with oil. Tames frizzy ends and helps to prevent breakage due to dryness. Contains avocado oil, almond oil, shea oil, coconut oil, glycerin, and essential oils.

Cool-It-Caddy is a fun new product designed to keep your cosmetics and hair products cool and not-melted while you're lounging at the beach. The stylist clutch keeps lip balm, pomades and health care items icy hold and keep you looking and feeling smokin' hot! Store flat in the freezer in between trips to the sand. $39.95.

La Natura is a new collection of natural and organic body skin and haircare products. Each body lotion, body wash, scrub, butter lip balm, and more contains the finest natural and certified organic ingredients that pamper your skin and hair naturally.

Utilizing Deep Pacific Sea Water, Seaweed, Cactus Plant and L’anza’s exclusive Keratin Healing System, L’anza Beach Spray (3.4 oz/$14.99) is the healthy way to have a beach hair day. Abundant with vitamins A, B1, B2 C, E and K it improves hair’s pliability to promote natural waves. Also provides thermal protection up to 500˚ F and Triple UV Protection.

Design Essentials Salon System recently announced the launch of a new product, Hydrate Leave-In Hydrating Conditioner. Dryness is the leading cause of hair breakage, a key concern of many women, and Hydrate provides a solution to the problem by giving hair the moisture that it needs. Hydrate addresses the real cause of dryness, lack of moisture, by offering the following key benefits: Natural jojoba and avocado oils to soften and moisturize hair and deep conditioners to repair and re-hydrate thirsty hair.

Revlon introduces a new line of 100% pure titanium-plated products that quickly heat to high temperatures and create styles that last from morning ‘til night! The SmoothStay Titanium Straightener and the CurlStay Titanium Curling Iron are both made with 100% Pure Titanium plated barrels and plates, which has been proven to be less damaging to hair, enhances shine, increases manageability, enhances hydration, and provides longer-lasting curls for hard to style hair. The Revlon SmoothStay Titanium Straightener is available in both 1” and 1½” plates. It features 30 heat settings, a 30 second heat up, and comes with a heat resistant counter and storage pad! The Revlon SmoothStay Titanium Straighteners are $24.99. The Revlon CurlStay Titanium Curling Iron is available in ¾“, 1”, 1¼”, and 1.5” barrel options. Itfeatures 30 head settings, 30 second fast heat up, instead heat recovery, and automatic shut off. The Revlon CurlStay Titanium Curling Irons are $14.99 - $17.99.

Living Proof, the company that brought the world No Frizz and the breakthrough ingredient, PolyfluoroEster, introduces the latest innovation in the battle against frizz and hair styling: No Frizz Restyling Spray ($24). A new style reviver that detangles, reduces static and adds shine, No Frizz Restyling Spray helps restyle hair with light conditioning and hold to keep hair looking luscious while out-and-about. Instead of rewashing and styling from scratch each day, this one weightless formula helps refresh and reclaim gorgeous hair in just five minutes.

Vacation season is just around the corner. Enter Pravana's Fresh! Volumizing Dry Shampoo (3.4oz/$18)—a portable, time-saving alternative to conventional shampoos and styling. Fresh! cleans and transforms travel weary hair with a dual-action formula that refreshes, rejuvenates and revolumizes hair without using water. Just spray it on and brush it through for fresh, luminous, voluminous hair that's instantly and beautifully maintained between washings.

Aromaleigh Mineral Cosmetics is pleased to announce the release of new collections of its beautiful natural eyeshadows. Aromaleigh offers almost 500 eyeshadow shades and is constantly bringing out new collections. The small, indie cosmetic company microformulates all its own products using unique, create formulations.

Desert Essence Organics introduces Coconut Shampoo and Conditioner ($8.99 each). The new addition to the Desert Essence family brings back shine and health to over-processed, damaged hair. Infused with organic coconut oil to provide intense moisture, smooth frizzies and restore hair’s natural luster. With continued use, hair looks revived, strong and healthy. And keeping with Desert Essence mission, all of the products are 100% vegan, biodegradable, manufactured using windpower, cruelty and wheat/gluten free. And contains no parabens, sodium laurly/laureth sulfates, phthalates, artificial fragrances or colors, silicones, EDTA, glycol or petroleum based ingredients.

Jonathan Product is launching the long-awaited Infinite Volume collection including Shampoo (8.4 oz/$20), Conditioner (8.4 oz/$22) and Thickening Foam (5.1 oz/$24). Unlike any other, the line was developed with Jonathan’s innovative and revolutionary Expansion Nanotechnology, which makes achieving lasting volume and voluptuous hair effortless. This Interpenetrating Polymer Network Delivery System utilizes chemical and electromagnetic forces to expand and strengthen the hair shaft creating volume from the inside out. There is a noticeable difference in hair after the first use!

KMS California has introduced three new products: Hairstay Style Boost, a foundation product; Colorvitality Shine and Shield, a product for heat protection, preserving color and intensifying shine; and Addvolume Body Build Detangler, which provides weightless conditioning, instant detangling and fortified fullness.

This month, René Furterer launches the Acanthe Perfect Curls line. The line, consisting of Acanthe Perfect Curls Curl-Enhancing Shampoo, Conditioner and Leave-in Fluid, contains acanthus extract, which is rich with mucilage and amino acids to protect, define and nourish curly locks.

Goldwell introduces its DualSenses Sun Reflects line: Leave-in Protect Spray, Leave-in Protect Shimmer-Gel, After-Sun Hair & Body Shampoo and After-Sun 60sec Treatment. Instantly visible shimmery shine and a healthy, smooth feeling thanks to the innovative Instant Microfluid Technology with care action that you can feel and see instantly.

Redken introduces Color Extend Sun Solar Screen SPF12 (5 oz/$16) to the Color Extend Sun haircare regimen, a multi-tasking leave-in that helps prevent sunburned scalps while helping to strengthen, protect and replenish sun-stressed hair. UV filters coat the hair to protect the integrity of hte hair fiber and safeguard hair color and highlights.

New from Color Edge is Hot Spray (8 oz.$7), a lightweight humidity-resistant spray that provides incredible thermal protection and shine. It builds a base of volume or curl to secure control to all styles. A perfect defense against color fading, Hot Spray is made with chamomile to help prevent thermal damage.

Natural and organic ingredients, active and natural technology, and eco-friendly packaging all contribute to the 100% Healthy Seal: Lavanila Laboratories’ commitment to a green lifestyle. In support of Earth Day, make sure your skincare routine is safe, non-toxic, and effective with all-natural products and formulas from Lavanila. Incorporating five unique vanilla-based scents including Vanilla Grapefruit, Vanilla Blossom, Vanilla Coconut, Vanilla Lavender, and Pure Vanilla, Lavanila’s Healthy Collection has expanded to include The Healthy Fragrance, The Healthy Body Butter, The Healthy Body Wash, The Healthy Lip Shine, The Healthy Lip Butter SPF 15, The Healthy Candle, The Healthy Rollerball Fragrance and The Healthy Deodorant.

When it comes to prescribing hair care to curly girls, it’s time for something simple. Branché Silk Charmeuse Pillow Covers provide a simple means of taming tresses without all the chemical-laden products. Made from the finest quality mulberry silk, Branché pillow covers let hair slip and slide while you toss and turn, preventing against hair loss and breakage, and smoothing frizzy curls as you sleep. Branché Pillow Covers (Standard/Queen: $75; King: $95) however, are made of a lofty 22 momme weight silk, and are naturally enriched with 18 amino acids that nourish the hair throughout the night. Celebrity fans include Reese Witherspoon, Kim Kardashian, Kate Winslet and Kelly Ripa.

LaNatura (which means “the natural” in Italian) offers a comprehensive collection of good-for-you products including body lotions, body washes, scrubs, body butters, lip balms and exfoliators, among others. Each contains the finest natural and certified organic ingredients that pamper your skin – naturally. New from this collection is the Feel Well Organic Lavender Collection – Infused with certified organic Lavender, each product calms the senses and hydrates skin. Choose from Body Lotion ($26), Body Wash ($18), Hand Cream ($17) and Rejuvenating Mist ($10). Other collections include Shea Butter, Body Butter, Scrubs and more. LaNatura products are available nationwide at select retailers and luxury hotels. For more information or to make a purchase, please visit LaNatura.com.

Who says having fabulous looking hair can't be as easy as a day at the beach? With Pravana Naturceuticals' new Beach Wave Control Mist (8.5 oz/$17), styling wavy or curly hair is as easy as just that. Whether your hair is naturally wavy or curly, or has been treated with The Beach Wave Service, with a simple mist and your hands, this fantastic new spray easily refreshes and shapes your waves! Has a great coconut vanilla fragrance.

Tigi announces the re-launch of its Catwalk line, now called Curlesque, a range of products that will leave textured hair feeling and looking soft, glossy and manageable. The new Curlesque line has seven great products that allow you to fully style and manage your hair from start to finish. The Curlesque Defining Shampoo and Hydrating Conditioner are rich in marine botanicals such as seaweed and sea fennel that will help smooth the cuticle and calm any frizz. The cucumber water that will help you to define and maintain beautiful, bouncy curls. There is also a Curlesque Leave in Conditioner that is great for adding extra hydration to dry hair. To style your curls there are two great mousses—a lightweight hold and a strong hold. To give your hair added definition there is the fantastic Curlesque Amplifier giving your hair definition and separation while adding texture, volume and shine. And finally there is the Curlesque Defining Serum that will calm and tame curls leaving your curl locks frizz free.

Wrap yourself in exotic luxury! CHI Organics introduces seven Instant Conditioning Oil Treatments ($24 each) developed for all hair types and skin with the benefits of essential oils, natural oils and silk. The 5.3 ounce aerosol oils restore hair to a brilliant reflection, protect hair against UV damage, repair split ends, eliminate frizz and flyaways, define curls and provide weightless shine. On damp skin, spray to lock in moisture or use any time of day to restore skin softness. The fine, silky mist instantly absorbs.

Take your professional haircut to a whole other level by shifting the surface of your hair into textures inspired from looks directly from the runway. The new Redken Style Connection collection features three products that shift the surface appearance of hair creating finishes as seen the runways: Matte Sponge 05 Rugged Texturizer (1.7 oz, $17), Velvet Gelatine 07 (3.4 oz, $17), Cushioned Blow-Dry Gel, Wool Shake 08 Gel-Slush Texturizer (5 oz, $17).

Rare El'ements International Hair Collection has been designed to meet the needs of today's modern woman. Built on the principles of natural sophistication and luxury, Rare El'ements offers the gratification of a professional hair care line with the wealth and authenticity of natural raw elements from around the world. This fresh take on hair care has revolutionized the beauty industry by developing the first anti-aging collection that has been proven to reverse the signs of damage with the healing power of nature. Rare El'ements has quickly been recognized in both the Eco and beauty industry as the best kept secret to younger, healthier hair. The line consists of a shampoo ($34), conditioner $44) and pre-shampoo treatment ($44).

PhytoSpecific Ultra-Repair Night Treatment (2.53 oz, $50) is an extraordinary synergy of two breakthrough technologies that deliver continuous repair for 48 hours. Created with a dual repair technology, this formula gradually and continuously releases the protein benefits of Amino Acid Hairspheres which are sealed in by an exclusive NetStructure. You awake to stronger-looking hair that feels supple and hydrated.

Miss Jessie's has introduced Super Sweetback Treatment (16 oz, $48), a deep treatment specifically for growing out natural hair. The formula packs shea butter and centella extract to encourage hair growth as well as moisturize strands. It's the essential treatment for growing out naturally curly, kinky and wavy hair. An elongated curl has more bounce, is more manageable, and is less prone to frizz.

L’anza Healing Haircare launches a new line of hair volumizing products to achieve body & thickness - Healing Volume! Utilizing organic botanicals L’anza’s Healing Volume Collection plumps hair with uplifting support and fullness. The Healing Volume Collection consists of 5 products: Sulfate-Free Thickening Shampoo, Thickening Conditioner, Zero Weight Gel, Final Effects, Root Effects and Daily Thickening Treatment. Each product is formulated to build body and fullness while preserving haircolor and increasing shine.

Kenra announces the launch of Kenra Platinum Sheer Holding Spray 8 (10 oz, $18), an ultra-light quick drying hairspray designed to provide a soft, touchable hold while eliminating frizz and flyaways. Kenra Platinum Sheer Holding Spray 8 is the perfect new staple for any styling routine. The spray is ideal for daily use—during or after styling. With just one overall spray, it enhances the workability of slippery, style-resistant hair and eliminates frizz and flyaways. By reapplying it in layers, Sheer Holding Spray 8 increases its level of control and hold without getting stiff or sticky. This aerosol mist allows for a smooth, even application and is easily shampoo soluble, leaving no build up or residue.

A unique, breakthrough “shower-in-a-bottle” for your hair, Alterna’s CAVIAR Anti-Aging Dry Shampoo (2.65 oz; $20) is a new talc-free dry shampoo that instantly refreshes the hair between washings, leaving it with a revitalized, clean texture and fresh scent. This new talc-free, high performing dry shampoo is specifically formulated to gently absorb excess oil, product buildup and environmental impurities while extending the life of a blow-out. Unlike other dry shampoos, CAVIAR Anti-Aging Dry Shampoo utilizes French Montmorillonite clay, a gentle healing clay known for its detoxification properties, to soak up oil and impurities. Montmorillonite clay has impressive absorption abilities and when applied to the skin, acts as a sponge, soaking up excess buildup and residue. This soothing clay also helps reduce scalp inflammation, irritation, and itching. Traditional dry shampoos use harsh talc to absorb oil, which is known to cause irritation and allergic reactions and has been linked to asbestos.

Go from zero to 450 (Fahrenheit) in 30 seconds or less! Izunami 450 Styler ($209) is a sleek professional styler that curls, flips and waves in no time, giving you the look you lust after! High shine and smooth strands are just a stroke away. Run through the hair and it's perfectly pretty. It's love at first glide!

Nourish hair with Soft & Beautiful Just for Me! Smoothing Edges Crème (4 oz; $4.99). Perfect for helping to eliminate flyaways along the hairline, this hydrating formula adds long-lasting shine to locks and leaves hair smooth-looking and manageable. Originally created for children with coarse, curly hair, this styling must-have is loved by adults! Specially blended with soy milk and honey, this easy-to-use crème is alcohol-free and ideal for everyday use.

Free of sulfates, parabens, petrochemicals, phthalates and MEA/TEA/DEA, Rusk's new Sensories Wellness Line (1 oz-13.5 oz; $16) provides a color-safe, organic and luxurious hair care experience. Wellness is available in three hair care systems, each based on a key ingredient and each containing the four essential elements—shampoo, conditioner, rich crème treatment and repair drops.