London company releases product designed to make blow drying curly hair easier.
Twisted Sista's new Blow Drying Crème
The latest addition to the cult-favorite Twisted Sista hair care line from London-based Urban Therapy, the new Blow Drying Crème helps smooth, moisturize and straighten hair out while keeping strands safe from blow dryer and flat iron damage.
Formulated with sunflower seed oil, rich in vitamins A, C, and E, calcium, zinc, and potassium, as well as hair loss-fighting Omega 6 fatty acids, strengthening panthenol, and naturally-derived emollients, the Blow Drying Crème strengthens hair, regulates pH balance to keep hair hydrated and frizz-free, protects against UV damage and improves scalp circulation for increased shine, manageability and definition. The Twisted Sista Blow Drying Crème should be applied to damp hair before styling to help gently relax proteins out of their ringlet structure, offering gentle yet effective protection against heat styling.