Living in the heat and humidity of South Florida, Heather Frankel’s fine curls often turned to frizz. One day, she saw a curly Brazilian friend, and her hair was noticeably longer and straighter.
“She told me about the treatment,” Frankel says.
That would be the Brazilian Keratin Treatment — a curl relaxer that has taken the United States by storm in recent months. Known as Brazilian Keratin Treatment, Brazilian Hair Straightening, Brazilian Blowout or just BKT, it first came to the United States a few years ago. But over the past year, a growing number of hairdressers have embraced it.
Thermal reconditioning — also known as Japanese straightening — seems like yesterday’s news compared to this hot import from Brazil.
Frankel, who was considering doing thermal reconditioning, is thrilled with the results. She says hair has body and shine, and only takes five minutes to style. And frizz is a thing of the past.
“It opens the door to hairstyles I’ve always wanted but didn’t think I could have,” she says. “Now you can see the layers, you can see the highlights, you can see the flips. I am so happy - you have no idea.”
Stylist Tiffany Vance, owner of Hedda Hair and Body Bliss in Joliet, Ill., began doing the chemical service in June.
“I’ve had extremely good results,” Vance says. “It’s good for all curl types, especially those who color their hair.”
A big selling point of BKT is that it doesn’t have the strong chemicals - sodium hydroxide and ammonium thioglycolate - that are in most relaxers and straighteners. These harsh chemicals can cause damage and breakage.
Instead, the active ingredient is keratin, a protein similar to a component in human hair, which naturally straightens the hair. Unlike many chemical processes, Brazilian Keratin Treatment works best on hair that’s been color processed, highlighted or chemically treated.
Unlike other types of relaxers, the treatment can be used over any kind of straightening.
“The keratin fits right on the hair’s cortex,” says Nadine Ramos of Brazilian Hair Straightening Inc. in New York’s East Village. “It works as a treatment and a straightener at the same time. It actually strengthens the hair’s cuticle.”
Ramos first heard about the treatment when she got her hair straightened four years ago by a Brazilian importer. She liked it so much, she decided to get licensed so she could provide the service to other women. She has been importing it for three years. But it’s popularity has soared this year, she says.
“Stylists see that it works and that it’s time efficient,” Ramos says.
On average, the process takes around two hours, and starts at around $150. Thermal reconditioning, on the other hand, can take five to six hours and usually costs $500 and up.
With Brazilian Keratin Treatment, a stylist applies a solution made with keratin. Using a 450-degree iron, the hairdresser seals the formula onto the outer layer of the cuticle. It sticks to the cuticle’s rough edges, trapping moisture and hydrating the hair.
Initially, the hair may seem too straight for many curlies.
“My hair was stick straight,” Frankel says. “It was beyond Marcia Brady straight. I’ve never had my hair so straight in my entire life. Personally, I didn’t like how straight it was.”
Unlike thermal reconditioning, the process washes out so the hair gets wavier over time. Another advantage over thermal reconditioning is that the hair can be curled, giving people more styling options.
“The hair has body and natural movement,” Ramos says.
The process typically lasts from six weeks to a few months — longer for color treated hair — depending on how often the hair is washed. There is no demarcation line between the treated hair and new growth.
Before BKT
After
While it is less damaging than traditional relaxers or straighteners, BKT is not without risks. The formula does contain formaldehyde, a known carcinogen that can irritate the eyes and lungs. Frankel said her eyes burned and she broke out in hives the first time she had it done in a poorly ventilated room.
In the October issue of Allure, they tested the chemicals used in Brazilian straightening and found they contain a much higher level of formaldehyde than is considered safe by OSHA. Safe levels are under 0.2 ppm, levels in the straightening solutions are upwards of 3 ppm. They notified the FDA of their results, and the FDA replied that they will investigate.
Kids should not be around when this service is being done. Pregnant or nursing women cannot get the treatment done.
It can cause color to fade. Frankel gets her hair colored several shades darker than she likes it before getting the treatment.
Find a stylist who is experienced with the treatment because there have been reports of damage. Go for a consultation beforehand to learn about the product and what you can expect from it.
“It’s a treatment that should be used carefully by professionals only,” says curl expert Christo. “You should see people who specialize in curly hair when you have a treatment like this.”
As with thermal reconditioning, going straight may be too drastic a change for some people with curly hair. People considering the treatment are encouraged to blow out their hair for two weeks so they can see what they’ll look like with straight locks.
“It totally straightens the hair,” says Vance. “It’s designed for people who flat iron or blowdry their hair.”
And Christo takes issue with the way the product is marketed as something to get rid of curls, as if texture is a bad thing.
“Curls are not a problem,” he says. “Curls are something people are blessed with.”
Some tips for BKT
- Use a sulfate-free shampoo on your hair at all times.
- Don’t use hair clips
- You should wear a mask and close your eyes during the blowdry with the paddle brush after the product has been applied.
- Do not use hair bands or bobby pins.
- Wait four days before going into a pool or ocean after the treatment.
- You cannot use sprays, gels or mousses for the first four days.
- For the first four days, do not exercise or sweat.
Source: wwww.sickoffrizz.com
This entry was posted on Saturday, September 1st, 2007 at 10:16 am and is filed under Straightening. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment.
February 10th, 2009 at 4:36 pm
its sounds really good, but i am not sure if it would work on my hair (3b) help?
April 7th, 2009 at 9:24 am
DID THE KERATIN BRAZILIAN HAIR TREATMENT 3 MONTHS AGO, MY HAIR WAS STRAIGHT THE FIRST TWO MONTHS NOW IT IS WAVY BUT BEAUTIFUL, I GUESS THE PRODUCT START TO WEAR OFF, I WILL RECOMMEND THIS MAGIC TREATMENT TO EVRYBODY , MY HAIR LOOKED HEALTHIER , CHINY soften, smoothe,… AND A FREIND OF MINE WHO IS DOING IT FOR THE LAST TWO YEARS TOLD ME THAT THE MORE YOU DO IT THE BETTER YOU HAIR WILL BECOME, AND I CAN TELL FROM HER HAIR IT IS LIKE A BABY HAIR HEALTHY AND CHINY , AND I WILL INDEED DO IT AGAIN AND AGAIN SINCE IT IS MADE FROM NATURAL LIQUIDE HAIR :KERATIN CURE .Here are a couple of websites, THAT SELLS THE PRODUCTS,
http://keratinbrazilianhair.com/
http://WWW.KERATINCURE.COM
BUT I GUESS IT IS FOR PROFESSIONAL USE ONLY, EXCEPT THE KERATIN FAST AND THE KERATIN INTENSIVE TREATMENT CAN BE DONE AT HOME, HAS ANYONE TRIED THIS PRODUCT?
April 25th, 2009 at 4:31 pm
[...] was in my near future I was booking a hair appointment stat. That was after I’d heard about Brazilian Keritin Treatments, and then dismissed them because of the potential danger. There’s a newer version of the BKT [...]
May 4th, 2009 at 1:10 am
The BRAZILIAN BLOWOUT brand is different from the others mentioned here. It does not make the hair stick-straight, but rather it kills the frizz and reduces the curl by about 75%. As a result, it is easy to manage, maintains some body, can be worn wavy, or can be blown out in just a few minutes. It is also formaldehyde-free and is FINISHED when you leave the salon; no list of rules about ponytails, clips, and not washing your hair for 3 days. I am in love with it, as a client AND a stylist!
May 4th, 2009 at 1:11 am
PS don’t know if the site moderator will allow this, but I thought I’d try…I’m a stylist in Santa Monica, CA, please check out Brazilian Blowout on my site at http://www.jordanalorraine.com
July 14th, 2009 at 6:47 pm
I’m actually doing it right before my birthday. It’s only straight for the 1st 4 days but once you shampoo it then it has loose waves. Can’t wait! =D
September 2nd, 2009 at 12:08 pm
I just got my BKT treatment and I can’t believe I took this long to do it!!!! I LOVE IT!! Unlike the Japanese that I did 2 years ago and it destroyed my hair.. I was traumatized and finally my friend convinced me to do it since I looked like a frizz ball all summer… nways I did it with this girl from sickoffrizz.com she’s really nice I just wanted to put in a good word for her! GREAT JOB!! I loooove my hair! xoxo
September 12th, 2009 at 1:34 pm
I did the BKT treatment myself and absolutely love it!! It’s the best beauty decision I’ve ever made. My hair is wavy, coars and frizzy - BKT kept it straight and frizz free for 2 1/2 months. It’s now been 3 1/2 months & the waves are starting to come back. But, my hair is softer and less frizzy than ever before. You don’t have to pay someone at a salon to do this for you - you can very easily do it yourself at home. I wrote a detailed article with pictures at Associated Content, so if you want more detailed & step-by-step info copy & paste this link to check it out:
http://www.associatedcontent.com/user/508171/colleen_lindstrom.html
September 21st, 2009 at 7:59 pm
I suggest that you do some research before you get this treatment applied. I have seen prices as cheap as 120 for a treatment and application - to 600 for the same thing!
Also make sure you purchase a formaldehyde free keratin. I have used and recommend sunliss.
It is by far the best keratin from Brazil.
http://www.sunliss.com