Posts Tagged ‘l’oreal’

From Dippity-Do to Macromolecules

The developers of HerCut talk about the key technologies that have led to the evolution of styling products

NaturallyCurly Execs Get INOA Makeover

Austin’s “Style King” Ron King of Bo Salon gave three NaturallyCurly execs a color makeover using INOA

L’Oreal Professionnel Introduces Revolutionary Coloring System

Austin stylist predicts system will be a hit with both stylists and clients

L’Oreal Professionnel Launches INOA at ABS

New color system is “revolutionary”

Survey Says: Beauty is Recession-proof

While women may switch to more “natural” makeup shades, they won’t be giving up their favorite products anytime soon

L’Oreal Introduces Texture Expert

Inspired by Haute Couture fashion, Texture Expert embraces technical innovation, artistic inspiration and unique customization.

L’Oréal Guilty of Racism

Part of the cosmetics giant L’Oréal was this month found guilty of racial discrimination after it sought to exclude non-white women from promoting its shampoo. In a landmark case, the Garnier division of the beauty empire, along with a recruitment agency it employed, were fined €30,000 (£20,300) each after they recruited women on the basis [...]

About the New Mascaras

There are also new designs for the brushes used to apply mascaras. Take a look at the tiny double-vee rubbery bristles in Maybelline’s new Lash Stylist mascara. The company claims that it improves “lift” by 65%, but what I like about it is the separation it gives my lashes.

Editorials: A Pill to Cure Curly Hair?

That is why we at NaturallyCurly.com are appalled by L’Oreal Paris’ announcement that researchers are developing a pill to straighten hair.

L’Oreal develops “straight hair pill”

Straight hair may be a pill away. That was the news from L’Oreal Paris, which is developing a pill to turn curly hair straight, and vice versa.