Pravana is unveiling a new salon service that's not your mother's perm for Giselle-like waves
For those straight-haired girls looking for beachy waves like Giselle's, there's a new product on the horizon that's generating a lot of buzz in beauty circles.
Coming to salons Feb. 1, Pravana will be unveiling The Beach Wave, a salon service designed to provide long-lasting, soft, natural, undulating waves that don't damage the hair. This unique application and gentle formula contains no thio (thioglycate, a relaxing agent), and utilizes natural Cysteamine, a natural amino acid, to realign the hair's internal bonds to create a soft, sensuous wave.
This gentle formula is safe for color-treated hair and incorporates Keratin Fusion Restructurizing Serum to infuse hair with silk and human hair keratin amino acids which strengthen, protect and add shine.
This is not your mother's perm.