Watch our NaturallyCurly Editor get music festival-worthy hair for SXSW with TIGI.

Festivals like South by Southwest and Coachella are a fantastic way to experience well-loved bands and discover new music, but we all know the music's only half of the fun. Festival fashion and hairstyles are a growing trend, so NaturallyCurly partnered with TIGI for the SXSW 2013 music festival in Austin, Texas.

Bands, musicians and even a few lucky guests got their hair styled at the TIGI Dry Styling Bar, including NaturallyCurly's own Content Editor, Cristina Cleveland. Watch as her Type 2C hair gets a music festival transformation.