Why? Because not only is it mostly natural, never contains sulfates, silicones, parabens, polymers, phthalates, petroleum, dea, artificial fragrance PVPs or synthetic colors, it is color safe, cruelty free and also is enhanced with so many beneficial great-for-my-hair ingredients that my waves can't get enough. And as an extra bonus, it's SUPER affordable too!!!
NubianHeritage.com says that they "remix indigenous ingredients born from healing traditions around the globe to create products that meet the skin and hair care needs of women and men" and that their "ingredients and inspiration come from across the world and are rooted in their customers’ cultural healing practices."
I have tried six items from this line, some of which have now become Holy Grails in my routine.
I am on a neverending quest to grow my hair as long and strong as it can be so the fact these products are specifically designed to not only to grow hair from the scalp but also helps prevent breakage from the length (equally important for hair growth) has me thrilled. I have noticed less shedding since incorporating these products into my routine. They also smell lovely- very fresh, not overwhelming, too perfumey or offensive.
The label says: Sulfate Free. This strengthening formula moisturizes and conditions hair while helping to prevent breakage. Hair grows long, strong and healthy.
I say: H.O.L.Y. G.R.A.I.L.
If I had to choose one co-wash to use the rest of my life and only one, this is it right here. I never tried a cleansing agent (co-wash, shampoo, etc) before that left my hair equally clean AND moisturized. But not just moisturized--VERY MOISTURIZED. That is why I love this so much- it is the only product I ever try where I can possibly skip conditioner after and feel confident about it.
This co-wash has tons of slip and detangles super easy! It has a nice thick consistency. It makes my hair more manageable and every time I use it I notice a lovely difference with my curl definition too. It can be difficult to locate- more so than the rest of the line, but it is worth the hunt. I usually get mine off curlmart.com now.
The label says: Provides medium hold, definition and brilliant shine while moisturizing chemically treated or natural hair. Bamboo and Garlic Extract help strengthen and thicken hair, protecting it from breakage. Hemp, Tamanu and Monoi Oils hydrate and soften the hair, reducing frizz and improving manageability.
I say: I'm sorry to say it, but this is my least favorite item out of the line. When used for my wash and go's, the one awesome thing was I had incredible curl definition. However, my hair air dried very stiff and crunchy. I think this gel has a very strong hold. I tried the gel multiple times, varying the amount thinking perhaps I was too heavy handed but sadly that wasn't the case. It did help with frizz also but due to excess dry scrunching, that voided out the no frizz thing. Now I do use it if my hair is in a ponytail or thrown up so it stays slicked back and my hair can benefit from the nice ingredients inside.