i LOVE it. it's a "universal red". all the girls on makeupalley are raving about it too. the pic on cyndi is misleading because it looks almost unwearable red but it's totally not. it's perfect. the beauty of it is depending on the lip liner you wear with it you can have several different looks. i got a magenta shade (using beet liner), i got a more reddish shade (using mahogany). i feel it could go with anything and on anybody. that's why i'm calling this the "universal red".....did you check it out? what do you think?