You said it exactly! That's what's so sad, that so many Americans don't care about their fellow citizens and see anything that helps their neighbor as a loss for them. Not to mention that it's a money-saver in the long run.
We are a nation of idiots! I hate to keep saying that but the examples are too many to count.
Sometimes the subtext is subtle and oftentimes it's ugly and overt.
Poo: KBB shampoo bar or Shikai moisturizing shampoo
CoWash: VO5 kiwi
Cond: Robert Craig, Tresemme Natural, or Fekkai Shea Butter
Leave in/Styling: Grapeseed oil, KBB milk, KCCC, and Aveda Confixor