Pronounce it V O 5 (vee-oh-five). It's a drugstore or supermarket brand of hair products which has been around in the United States for decades. I used to tune them out completely because they were so cheap that I didn't think they could be any good, and besides their advertising was so dated that I thought it was for old people.

The conditioner turns out to be great for co-washing, and some people use it for conditioning also. It runs 99 cents usually around here, but was recently on sale for 77 cents. Unbelievable! It's great stuff!
Peace,
Morgan

Baby Fine 3B, low porosity, normal density and elasticity
CGing since July 2008