I have the same reaction to Burt's Bees. I think this happens because it's liquid soap. Soap bars do the same thing to my hair. My hair is porous. And the water where I live is hard. So, I think it's more a residue or it's lifting the cuticle and ruffling all the hairs????
Spirals, curls & waves, Med-Coarse Texture, Med Porosity, Low Elasticity