I use it on damp, towel-dried hair. I scoop out about a nickle-sized amount on to my hands and rub them together (the Boots will turn white on your hands). Then I smooth it on like I am putting my hair into a pony tail, making sure to coat all of my hair. Then to boost the curl a bit, I scrunch a little, and then I am done. It has worked wonderfully for about a month for me.