It's right. The word is Hawaiian, and is sometimes written mu'umu'u. I guess because the Hawaiian language sounds out all syllables (like Hawai'i).
Originally Posted by RedCatWaves
The backwards apostrophe is actually a letter of the Hawaiian alphabet. It represents the glottal stop, which is the "separating syllables" sound you'd make if you said mu-u as two syllables. There's something in the back of your throat (ie, your glottis) that closes right when you say it.
Originally Posted by Eilonwy
Ah, the glottal stop. I haven't heard it mentioned in years.