Went to Ulta today. Wasn't sure what I wanted, product wise, and was wandering the aisles kind of aimlessly. Stylist asks if I want help, so I ask for a product recommendation. She has thin, crappy straight hair and her eyes get all big and I can tell she's scared and clueless. She calls over some lady with hair that looked blown out to help. Lady grabs a chunk of my hair and goes "Ooh, sweetie you need a keratin treatment." I backed away a step and went "NO!" in a tone that was probably slightly more aggressive than strictly necessary. She went on to recommend all smoothing and blow drying products. Needless to say, I walked out empty handed.