As NPR is mentioning, this hangup is all due to the tiniest slice of the budget. They are missing the big picture as usual.
"The challenge is to be yourself in a world that is trying to make you like everybody else."
"...rationality is not necessary to sell things.."
My staples: Mane n Tail (cowash), Garnier Fructis Sleek n Shine (leave in condish), Grapeseed oil or shea butter (sealing), Organic Root Stimulator Elasticitea (leave-in condish & light hold)