Kristie911, I got Alba strong hold gel (along with soft hold curl cream and leave in conditioner) from vitacost.com It was around $5 there. Seen it in stores for $9, so good deal. I know there's shipping cost, but I got it when shipping was free on $49+, and I was getting a bunch of other stuff, so it worked out great. Seen it on other sites like vitacost too, don't remember which but check out iherb, luckyvitamin, supersupplements, or just google. I doubt curlmart would sell it for half the price like discount places do.