Because frequently Republican politicians are the ones painting themselves as people with "family values" or as "Christians" etc.. as in high and mighty, moral, and faultless. It amuses me when they literally get caught with their pants down (in public bathrooms, for example).
That's not to say that people of other political persuasions are immune to debased behavior, but you don't see them calling themselves the "moral majority" either.
"The challenge is to be yourself in a world that is trying to make you like everybody else."
"...rationality is not necessary to sell things.."
My staples: Mane n Tail (cowash), Garnier Fructis Sleek n Shine (leave in condish), Grapeseed oil or shea butter (sealing), Organic Root Stimulator Elasticitea (leave-in condish & light hold)