I suspect that the issue is the use of the term organic versus natural. Ingredients can be natural without being organic (which means they were grown without pesticides and chemical fertilizers among other things). When I look at the KC site it mentions organic haircare but doesn't claim to have 100% organic ingredients that I saw. Look at the list of products they've cited....I think they may be trying to make a point
3A, fine but thick, low porosity, low to medium resilience, protein sensitive but not to silk

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: [SIZE=2]Anything from Curly Kinks...their system is my new holy grail. Still liking Juice Organics Orange and TJ Refresh Conditioners as all purpose co-wash and rinse outs.