The "savages" part is offensive, yes.
I think I'm equally, if not more, offended by the "Look like you give a damn" part.
This is the only ad that I've seen so maybe that's the campagin slogan, but I get soooo tired of thick natual longer hair that's loose being equated to "not giving a damn".
*Sigh* Some people's hair just grows big and curly. I am one of those people with big curly hair. I give a damn. Just look at my PJ budget (or lack thereof). Just because you wear your hair the way it grows out of your head doesn't mean you don't give a damn.
Shampoo: Herbal Essences-NOYF
Conditioner: Herbal Essences NOYF Conditioner mixed w/ Coppola Keratin Complex Conditioner
+ TJ Nourish and Olive oil combo.