Translation...
Killer look = sexy!

My sister insisted she didn't have waves (even though her hair used to make little spirals in humidity in front of her ears) until I showed her the magic that is FSG. Need an "Extreme Makeover, Wavy Edition" where we go around on a big bus, helping people discover and learn to care for their waves (with cheap products, of course). Well, then we'd have to market our own products, wouldn't we.
http://science-yhairblog.blogspot.com/