QOD MAX OrganiQ is great. It gives you the option of a straighter look or if you want to maintain your volume , you can as well. OrganiQ is heat activated, so if you blow dry at medium heat, it will not take a slong to blow dry your hair and you can style as desired even maintaining the curls if you want. The frizz will be gone. The best of all as well is that there are no strong fumes or Aldehyde or formaldehyde which is becoming a concern for many customers. I also wanted to let everyone know that we just lauched KeraPremium and we will be featured on SkyMall magazine.